Surprise is the main purpose of the audiovisual content and today, one of the most striking techniques is undoubtedly augmented reality.
Imagine walking down the street and appearing in your path new objects and virtual panels with which to interact and learn? This is possible thanks to augmented reality, and its application in all kinds of events is infinite, thanks to the possibilities offered: tourist guides, games, exhibitions, recommendations…
The fusion between virtual and real world is what makes augmented reality, combining elements of both worlds to create a mixed reality in real time. This is possible thanks to a set of devices that add virtual information to the existing physical information. This technique begins to spread in the video games sector, generating unique experiences of immersion in the action, but also many companies use it to give more information to customers about what they offer, or to provide new solutions for interaction with the company.
GROUNDBREAKING IN AUGMENTED REALITY
This technique is not used still too but EIKONOS, experts in audiovisual technology for more than 30 years, we predict that it will be a revolution in a short time. For this reason, it may actually be the audiovisual technique most surprising and most effective to achieve a goal in any event or campaign.
EIKONOS will design and implement any audiovisual project of augmented reality, achieving truly amazing and unprecedented results.
DO YOU WANT TO SURPRISE IN YOUR AUDIOVISUAL PROJECTS WITH AUGMENTED REALITY? LET’S TALK!