{"id":7490,"date":"2019-12-17T17:12:38","date_gmt":"2019-12-17T16:12:38","guid":{"rendered":"https:\/\/eikonos.com\/?p=7490"},"modified":"2019-12-17T17:12:38","modified_gmt":"2019-12-17T16:12:38","slug":"primers-passos-sobre-la-planificacio-desdeveniments-audiovisuals","status":"publish","type":"post","link":"https:\/\/eikonos.com\/ca\/blog\/primers-passos-sobre-la-planificacio-desdeveniments-audiovisuals\/","title":{"rendered":"Primers passos sobre la planificaci\u00f3 d\u2019esdeveniments audiovisuals"},"content":{"rendered":"\n<p>Vivim capficats en l\u2019era digital\nper\u00f2 darrere de cada pantalla, de cada Smartphone, tauleta i ordinador hi ha\nuna persona a la qual li agrada acudir a concerts, visitar museus,\nrelacionar-se socialment i con\u00e8ixer als clients i prove\u00efdors de la seva\nempresa. Per aquest motiu, els esdeveniments segueixen essent importants en tot\ncalendari corporatiu perqu\u00e8 en molts casos dep\u00e8n d\u2019ells la percepci\u00f3 que es\nprojecta de la marca. Per aix\u00f2 es recomana una correcta <a href=\"https:\/\/eikonos.com\/blog\/gaes-y-la-planificacion-de-eventos-audiovisuales\/\">planificaci\u00f3\nd\u2019esdeveniments audiovisuals<\/a> com a eina per a la captaci\u00f3 i fidelitzaci\u00f3 de\nclients.<\/p>\n\n\n\n<p>Comptem amb una gran quantitat d\u2019opcions\nper aconseguir-ho. En funci\u00f3 dels nostres objectius podrem treballar un format\no un altre. <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>tallers presencials<\/li><li>presentaci\u00f3 a l\u2019oficina o a un espai\nllogat<\/li><li>fires<\/li><li>pop ups<\/li><li>webinars<\/li><li>videoconfer\u00e8ncies<\/li><li>showrooms<\/li><li>esdeveniments l\u00fadics: esport, m\u00fasica,\nexposicions d\u2019art&#8230;<\/li><\/ul>\n\n\n\n<p>Per a definir un <a href=\"https:\/\/eikonos.com\/blog\/com-arribar-mes-audiencia-en-el-teu-stand-o-instal%c2%b7lacio-corporativa-en-fires-2-2\/\">esdeveniment\naudiovisual<\/a> hem de tenir en compte aquests passos. Els coneixes?<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 style=\"color:#f20000;\">6 claus per a organitzar un esdeveniment audiovisual des de zero<\/h2>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Planificaci\u00f3 de l\u2019esdeveniment: <\/strong>\u00e9s el punt m\u00e9s important en el moment d\u2019organitzar un esdeveniment audiovisual. Defineix qu\u00e8 \u00e9s el que busques realment amb aquest acte: m\u00e9s visibilitat? Branding? Vendre? Donar a con\u00e8ixer un nou llan\u00e7ament? Ampliar la teva cartera de distribu\u00efdors? Una vegada ho tinguis clar, escull un lloc adequat que et faciliti assolir l\u2019objectiu (fira, sala d\u2019exposicions, hotel, oficina&#8230;) i verifica que est\u00e0 dotat amb la infraestructura audiovisual que necessites. Estableix les partides pressupost\u00e0ries que el componen i pren la decisi\u00f3 de si ho gestionar\u00e0s internament o b\u00e9 necessitar\u00e0s contractar un prove\u00efdor expert en esdeveniments.<\/li><li><strong>Elecci\u00f3 de l\u2019equip t\u00e8cnic: <\/strong>No hi ha res m\u00e9s vergony\u00f3s com a organitzador d\u2019esdeveniments que, durant un acte p\u00fablic, falli la connexi\u00f3, la imatge o els micr\u00f2fons. Evita aquests imprevistos contractant un equip t\u00e8cnic que t\u2019acompanyi durant tot l\u2019esdeveniment i t\u2019assisteixi en tot el que puguis necessitar.<\/li><li><strong>Disseny de l\u2019esdeveniment audiovisual: <\/strong>tenint en consideraci\u00f3 que la tecnologia \u00e9s canviant i sorgeixen novetats cont\u00ednuament, nom\u00e9s la creativitat marcar\u00e0 la difer\u00e8ncia. Considera utilitzar t\u00e8cniques com la projecci\u00f3 i la il\u00b7luminaci\u00f3 per a crear atmosferes i sensacions diverses en un mateix indret.<\/li><li><strong>Storytelling: <\/strong><a href=\"https:\/\/eikonos.com\/ca\/blog\/els-avantatges-del-storytelling-audiovisual-en-els-teus-videos-corporatius\/\">crea una hist\u00f2ria<\/a> que giri al voltant de l\u2019esdeveniment. Aix\u00ed brindar\u00e0s als espectadors una experi\u00e8ncia que no oblidaran en molt de temps. <\/li><li><strong>Checklist: <\/strong>revisa tot l\u2019anterior per a constatar quin element pot faltar i quin pot trobar a faltar l\u2019espectador. Fes proves de gravaci\u00f3, so, il\u00b7luminaci\u00f3 i assajos amb l\u2019equip de t\u00e8cnics. <\/li><li><strong>Execuci\u00f3 i avaluaci\u00f3: <\/strong>una vegada arriba la data de l\u2019esdeveniment, crea un ambient de benvinguda per als assistents. Pots utilitzar peces audiovisuals, contingut en v\u00eddeo que pots retransmetre en Pantalles LED, tecnologies com ara la realitat virtual&#8230; Quan finalitzi l\u2019esdeveniment, avalua i revisa totes les accions que s\u2019hagin fet (previstes o no), la reacci\u00f3 del p\u00fablic assistent i si va sorgir algun imprevist. Aix\u00ed detectar\u00e0s els punts de millora per a contemplar al pr\u00f2xim esdeveniment. <\/li><\/ol>\n\n\n\n<p>Si busques una empresa professional per a la planificaci\u00f3 d\u2019esdeveniments\naudiovisuals a <strong>Eikonos<\/strong> trobar\u00e0s els\nmillors professionals. T\u2019ajudem a planificar, dissenyar i executar l\u2019esdeveniment.\nParlem!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vivim capficats en l\u2019era digital per\u00f2 darrere de cada pantalla, de cada Smartphone, tauleta i&#8230;<\/p>\n","protected":false},"author":6,"featured_media":7483,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Primers passos sobre la planificaci\u00f3 d\u2019esdeveniments audiovisuals | EIKONOS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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