{"id":6120,"date":"2018-12-11T13:27:06","date_gmt":"2018-12-11T12:27:06","guid":{"rendered":"https:\/\/eikonos.com\/?p=6120"},"modified":"2018-12-11T13:27:06","modified_gmt":"2018-12-11T12:27:06","slug":"showrooms-empreses-actualitzar-contingut-sala","status":"publish","type":"post","link":"https:\/\/eikonos.com\/ca\/blog\/showrooms-empreses-actualitzar-contingut-sala\/","title":{"rendered":"Showrooms per a empreses: com actualitzar el contingut de la nostra sala?"},"content":{"rendered":"

Un showroom \u00e9s un espai organitzat de manera especial amb la finalitat de donar a con\u00e8ixer els nous productes, l\u00ednies o col\u00b7leccions llan\u00e7ades al mercat per una empresa. Hi ha tants showrooms per a empreses<\/a> com ens puguem imaginar. Podem crear des d\u2019alguna cosa senzilla com a exposici\u00f3 dels nostres productes fins a convertir-ho en una festa o una trobada \u00fanica a la que convidem als clients, prove\u00efdors, influencers i bloggers. Per a aix\u00f2, comptem amb tot tipus de recursos i espectacles per a amenitzar-los.<\/p>\n

 <\/p>\n

El prop\u00f2sit dels showrooms per a empreses<\/span><\/h2>\n

Els showrooms compten amb moltes avantatges, per\u00f2 la que m\u00e9s destaca, \u00e9s que l\u2019ambient en el qual es desenvolupa t\u00e9 un prop\u00f2sit: crear un entorn perqu\u00e8 els assistents el gaudeixin i descobreixin els nous productes sense cap mena d\u2019estr\u00e8s<\/strong> i al seu ritme coneguin les caracter\u00edstiques i funcionalitats del producte\/col\u00b7lecci\u00f3 presentada.<\/p>\n

Podr\u00edem dir que un showroom \u00e9s un punt de trobada entre el producte i el possible client sense distraccions<\/strong>.
\nEn aquest sentit, a difer\u00e8ncia d\u2019altres t\u00e8cniques m\u00e9s agressives, la for\u00e7a comercial del showroom \u00e9s molt m\u00e9s distesa.<\/p>\n

Els showrooms o demorooms<\/em> ens permeten parlar del nostre producte de forma amable, amb la possibilitat de crear una experi\u00e8ncia audiovisual \u00fanica mitjan\u00e7ant l\u2019\u00fas de recursos audiovisuals: la emissi\u00f3 de v\u00eddeos, els recursos interactius o immersius, una il\u00b7luminaci\u00f3 estrat\u00e8gica o fins i tot m\u00fasica en directe.<\/p>\n

 <\/p>\n

Quin tipus de showroom t\u2019agradaria organitzar? <\/span><\/h2>\n

Per a saber amb certesa quin tipus de showroom \u00e9s el m\u00e9s adequat<\/a> en cada cas, el primer que hem de determinar \u00e9s quin \u00e9s el motiu que ens impulsa a organitzar-lo: branding, fer la presentaci\u00f3 d\u2019una nova col\u00b7lecci\u00f3, arribar a nous n\u00ednxols de mercat, avan\u00e7ar-te a la compet\u00e8ncia, etc<\/strong>.<\/p>\n

El segon pas \u00e9s, si ja comptem amb un lloc per a organitzar un showroom per a empreses, per\u00f2 necessitem actualitzar-lo, un CMS \u2013 Sistema de Gesti\u00f3 de Continguts \u2013 pot ser una bona opci\u00f3.<\/strong> Treballant el contingut que mostrarem, podrem arribar a oferir experi\u00e8ncies diferents als diferents assistents en un mateix espai.
\nNo oblidem que la meta principal \u00e9s atreure el major nombre possible d\u2019espectadors al showroom i mantenir el seu inter\u00e8s en ell.
\nTot aix\u00f2 dependr\u00e0 principalment de ser capa\u00e7os d\u2019oferir continguts atractius utilitzant continguts en forma de textos, imatges, v\u00eddeos i gr\u00e0fics que ofereixin un valor afegit a l\u2019assistent.<\/p>\n

 <\/p>\n

Delegar als experts<\/span><\/h2>\n

Algunes empreses deleguen en algun dels seus departaments l\u2019organitzaci\u00f3 dels showrooms per a empreses i esdeveniments per a la presentaci\u00f3 dels seus productes. Moltes vegades sense encert, at\u00e8s que s\u2019obliga a realitzar la tasca a persones no expertes en l\u2019\u00e0rea.<\/p>\n

Com sempre, en cas de dubte, el millor \u00e9s externalitzar el projecte en una companyia especialitzada en aquest tipus de solucions audiovisuals<\/strong>. Aix\u00ed ens assegurem que totes i cadascuna de les \u00e0rees implicades estan ben resoltes: comunicaci\u00f3, relacions p\u00fabliques, log\u00edstica, m\u00e0rqueting, atenci\u00f3 al client, suport t\u00e8cnic… i aportar un plus de valor en comptar amb propostes adequades, originals i creatives.<\/p>\n

A EIKONOS comptem amb la millor tecnologia, experi\u00e8ncia i serveis destinats a aconseguir que els nostres clients estiguin sempre al dia. Sabem la import\u00e0ncia de comptar amb una bona organitzaci\u00f3 i una bona execuci\u00f3 en accions promocionals com \u00e9s el cas dels showrooms per a empreses. Per aix\u00f2, el nostre equip d\u2019experts estar\u00e0 llest per a oferir-te la millor soluci\u00f3 audiovisual.<\/p>\n

 <\/p>\n

Sabem com convertir un espai di\u00e0fan en un lloc ideal perqu\u00e8 client i consumidor es coneguin. Parlem!<\/em><\/strong><\/p>\n

 <\/p>\n

\"Eikonos<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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