{"id":5772,"date":"2014-11-28T11:50:59","date_gmt":"2014-11-28T10:50:59","guid":{"rendered":"https:\/\/eikonos.com\/?p=5772"},"modified":"2014-11-28T11:50:59","modified_gmt":"2014-11-28T10:50:59","slug":"avantatges-realitat-augmentada","status":"publish","type":"post","link":"https:\/\/eikonos.com\/ca\/blog\/avantatges-realitat-augmentada\/","title":{"rendered":"Els avantatges de la realitat augmentada"},"content":{"rendered":"<p>La realitat augmentada \u00e9s una t\u00e8cnica d\u2019edici\u00f3 d\u2019imatge cada vegada m\u00e9s utilitzada per les marques. Immersos en la societat de l\u2019espectacle, <strong>el que la gent necessita \u00e9s ser sorpresa<\/strong>, ser impactada per continguts que li facin estremir. Davant d\u2019informaci\u00f3 que el consumidor considera irrellevant, no presta cap tipus d\u2019atenci\u00f3, per tant, l\u2019impacte est\u00e0 perdut. Aix\u00ed doncs, donades les caracter\u00edstiques d\u2019aquesta t\u00e8cnica, que s\u00f3n com menys impressionants, ja s\u2019han donat diverses accions d\u2019\u00e8xit en diferents \u00e0mbits: campanyes de <em>street marketing<\/em>, exposicions, convencions, etc.<\/p>\n<p>Realitat augmentada \u00e9s un terme que s\u2019utilitza per designar <strong>la modificaci\u00f3 d\u2019un espai f\u00edsic real a trav\u00e9s d\u2019efectes especials aconseguits amb l\u2019edici\u00f3 d\u2019imatge<\/strong>. \u00c9s una eina que despr\u00e8n una gran quantitat d\u2019interactivitat, element que avui en dia \u00e9s imprescindible en qualsevol punt de comunicaci\u00f3. All\u00f2 que crida al consumidor, que el mou, que el diverteix, que el fa reflexionar, etc., en definitiva, que l\u2019entret\u00e9, t\u00e9 molts n\u00fameros de funcionar. El punt clar d\u2019aquesta t\u00e8cnica \u00e9s arribar a resultar el m\u00e9s real possible. <strong>En la mesura que sembli que la imatge creada est\u00e0 totalment integrada a la realitat, el resultat ser\u00e0 millor<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #ff0000;\">Una campanya amb doble efecte<\/span><\/h2>\n<p>Per exemplificar gr\u00e0ficament el concepte que volem transmetre, el v\u00eddeo que us hem deixat a la cap\u00e7alera \u00e9s perfecte. Es tracta d\u2019una campanya realitzada per la marca Pepsi. En la marquesina d\u2019una parada de bus, van col\u00b7locar una pantalla a trav\u00e9s de la qual es mostrava les imatges de realitat augmentada. Per poder compartir amb la comunitat internauta el transcurs de la campanya, van col\u00b7locar una c\u00e0mera a la mateixa parada per poder capar les reaccions dels transe\u00fcnts. El resultat no t\u00e9 desperdici. Pepsi no nom\u00e9s va aconseguir impactar a totes les persones que van anar a aquella parada de bus, sin\u00f3 que tamb\u00e9 a aquelles que van veure el v\u00eddeo a trav\u00e9s d\u2019internet, que es va convertir en viral.<\/p>\n<p>A Eikonos tenim un <span style=\"color: #ff0000;\">servei de creaci\u00f3 de continguts<\/span> en el qual tamb\u00e9 treballem aquesta t\u00e8cnica. Fins avui, hem realitzat diversos treballs per a diferents marques, com s\u00f3n el Museu del Cava o l\u2019aplicaci\u00f3 Lubit. Si vols saber m\u00e9s, v\u00e9s a la p\u00e0gina i informa\u2019t del que podem oferir-te.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La realitat augmentada \u00e9s una t\u00e8cnica d\u2019edici\u00f3 d\u2019imatge cada vegada m\u00e9s utilitzada per les marques&#8230;.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"footnotes":""},"categories":[257,310],"tags":[],"class_list":["post-5772","post","type-post","status-publish","format-video","hentry","category-creacio-de-continguts","category-projectes","post_format-post-format-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Els avantatges de la realitat augmentada I EIKONOS<\/title>\n<meta name=\"description\" content=\"La realitat augmentada \u00e9s una t\u00e8cnica d\u2019edici\u00f3 d\u2019imatge cada vegada m\u00e9s utilitzada per les marques. 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A Eikonos ja hem treballat varies vegades en projectes d\u2019aquest tipus.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/eikonos.com\/ca\/blog\/avantatges-realitat-augmentada\/\" \/>\n<meta property=\"og:site_name\" content=\"EIKONOS\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/pages\/Eikonos\/176324785746790\" \/>\n<meta property=\"article:published_time\" content=\"2014-11-28T10:50:59+00:00\" \/>\n<meta name=\"author\" content=\"Xavi Eikonos\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@eikonos_sa\" \/>\n<meta name=\"twitter:site\" content=\"@eikonos_sa\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Xavi Eikonos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/eikonos.com\/ca\/blog\/avantatges-realitat-augmentada\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/eikonos.com\/ca\/blog\/avantatges-realitat-augmentada\/\"},\"author\":{\"name\":\"Xavi Eikonos\",\"@id\":\"https:\/\/eikonos.com\/ca\/#\/schema\/person\/82032860cc314d826959b90595a5280a\"},\"headline\":\"Els avantatges de la realitat augmentada\",\"datePublished\":\"2014-11-28T10:50:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/eikonos.com\/ca\/blog\/avantatges-realitat-augmentada\/\"},\"wordCount\":413,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/eikonos.com\/ca\/#organization\"},\"articleSection\":[\"Creaci\u00f3 de continguts\",\"Projectes\"],\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/eikonos.com\/ca\/blog\/avantatges-realitat-augmentada\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/eikonos.com\/ca\/blog\/avantatges-realitat-augmentada\/\",\"url\":\"https:\/\/eikonos.com\/ca\/blog\/avantatges-realitat-augmentada\/\",\"name\":\"Els avantatges de la realitat augmentada I EIKONOS\",\"isPartOf\":{\"@id\":\"https:\/\/eikonos.com\/ca\/#website\"},\"datePublished\":\"2014-11-28T10:50:59+00:00\",\"description\":\"La realitat augmentada \u00e9s una t\u00e8cnica d\u2019edici\u00f3 d\u2019imatge cada vegada m\u00e9s utilitzada per les marques. 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