{"id":5603,"date":"2018-07-11T09:59:19","date_gmt":"2018-07-11T07:59:19","guid":{"rendered":"https:\/\/eikonos.com\/?p=5603"},"modified":"2018-07-11T09:59:19","modified_gmt":"2018-07-11T07:59:19","slug":"noves-tendencies-showroom-empreses","status":"publish","type":"post","link":"https:\/\/eikonos.com\/ca\/blog\/noves-tendencies-showroom-empreses\/","title":{"rendered":"Noves tend\u00e8ncies en showrooms per a empreses"},"content":{"rendered":"

Una de les millors opcions quan parlem de presentar un producte i les seves avantatges \u00e9s sens dubte el showroom per empresas<\/a>. En alguna ocasi\u00f3 hem parlat de com aquests espais poden arribar a convertir-se en tot un esdeveniment.<\/p>\n

Parlem d\u2019una sala amb un expositor o un gran espai amb diversitat d\u2019articles. S\u00f3n habituals en les instal\u00b7lacions de moltes corporacions, en els que s\u2019aprofita per donar a con\u00e8ixer noves games de productes o novetats que arriben al mercat.<\/p>\n

 <\/p>\n

Perqu\u00e8 un showroom<\/span><\/h2>\n

El benefici immediat esta clar. Ens permet dur el producte o servei fins al client. Aconseguir que aquest el vegi, el toqui, el provi, el senti. Oferim una experi\u00e8ncia real. Aquesta interacci\u00f3 que es produeix entre marca, producte i comprador \u00e9s important a l\u2019hora de refor\u00e7ar el engagement.<\/p>\n

A m\u00e9s, aprofitem el context per a fer branding de la marca a nivell general. Ens posicionem com a tend\u00e8ncia, com alguna cosa desitjable, distingit, diferent als nostres competidors. De sobte som apetibles.<\/p>\n

 <\/p>\n

\"Showroom<\/p>\n

 <\/p>\n

 <\/p>\n

Que he de tenir en compte per a la instal\u00b7laci\u00f3 d\u2019un showroom per empreses?<\/span><\/h2>\n

 <\/p>\n

La ubicaci\u00f3 forma part de l\u2019\u00e8xit de l\u2019esdeveniment<\/strong><\/span><\/h3>\n

Un showroom per empreses ha de sorprendre, al\u00b7lucinar, enamorar. No val qualsevol lloc, s\u2019ha de fer en el millor lloc. Aix\u00f2 vol dir que hem d\u2019ubicar-nos en un espai que ens permeti respectar els valor de la companyia.<\/p>\n

 <\/p>\n

L\u2019\u00fas d\u2019elements audiovisuals<\/strong><\/span><\/h3>\n

Un showroom \u00e9s b\u00e0sicament comunicaci\u00f3 i els mitjans audiovisuals amplifiquen dita comunicaci\u00f3 convertint-la en una experi\u00e8ncia vivencial.<\/p>\n

Com la il\u00b7luminaci\u00f3, pantalles led o mapping<\/a> que suporten els nostres missatges. Si et fa falta comptar amb un servei d\u2019audioguia<\/strong> per atendre a clients de diferents or\u00edgens simult\u00e0niament, perqu\u00e8 aix\u00ed reforci la teva relaci\u00f3 de proximitat amb el visitant, no ho dubtis; aquest \u00e9s el moment de mostrar al m\u00f3n el millor del teu producte o servei.<\/p>\n

 <\/p>\n

Tecnologia RFID<\/strong><\/span><\/h3>\n

L\u2019atractiu del showroom com a empresa passa per la facilitat de personalitzar les visites i recollir informaci\u00f3.\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 La tecnologia RFID ens permet identificar a cada visitant mitjans targetes o polseres<\/strong>. A m\u00e9s de fer-los un seguiment durant el recorregut, la informaci\u00f3 recollida arribar\u00e0 a nosaltres pel que la tasca comercial posterior ser\u00e0 molt m\u00e9s f\u00e0cil. El client rebr\u00e0 tamb\u00e9 un email amb informaci\u00f3 ampliada sobre els seus interessos. Ja tenim en marxa la post-visita oferint una passarel\u00b7la per continuar la relaci\u00f3 i assegurar la venta.<\/p>\n

I hi ha m\u00e9s. Ja tenim la informaci\u00f3 que volem del visitant i en temps real! Per que no li facilites tancar les seves pr\u00f2pies compres de manera aut\u00f2noma a trav\u00e9s d\u2019elements com pantalles interactives<\/strong>? El p\u00fablic gaudeix aix\u00f2 de total llibertat durant l\u2019experi\u00e8ncia i si necessita ajuda sempre comptar\u00e0 amb l\u2019ajuda del comercial.
\n<\/strong><\/p>\n

 <\/p>\n

La tecnologia RFDI i la base de dades que genera (Big Data), ens ajudaran a fer seguiment dels h\u00e0bits del nostre comprador i ens ser\u00e0 molt \u00fatil de cara a la renovaci\u00f3, substituci\u00f3 o introducci\u00f3 de nous productes.<\/em><\/strong><\/span><\/p><\/blockquote>\n

 <\/p>\n

Per suposat cada Showroom ha de ser \u00fanic i dirigit cap a un producte i unes caracter\u00edstiques concretes que giren en torn al mateix. Potenciar i posar de manifest les seves avantatges amb el showroom per empreses \u00e9s una tasca per a la que pots comptar amb l\u2019ajuda d’EIKONOS. Vols m\u00e9s informaci\u00f3? Parlem!<\/em><\/strong><\/p>\n

 <\/p>\n

\"Eikonos<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Una de les millors opcions quan parlem de presentar un producte i les seves avantatges…<\/p>\n","protected":false},"author":6,"featured_media":5569,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[255],"tags":[],"class_list":["post-5603","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-installacions-fixes"],"acf":[],"yoast_head":"\nNoves tend\u00e8ncies en showrooms per a empreses | EIKONOS Blog<\/title>\n<meta name=\"description\" content=\"Una de les millors opcions quan parlem de presentar un producte i les seves avantatges \u00e9s sens dubte el showroom per empreses. Ja saps tot el que has de tenir en compte per comptar amb un showroom efectiu? 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