{"id":5533,"date":"2018-06-12T18:07:21","date_gmt":"2018-06-12T16:07:21","guid":{"rendered":"https:\/\/eikonos.com\/blog\/eikonos-presente-en-el-mac-mercat-audiovisual-de-cataluna\/"},"modified":"2018-06-12T18:07:21","modified_gmt":"2018-06-12T16:07:21","slug":"eikonos-present-al-mac-mercat-audiovisual-de-cataluna","status":"publish","type":"post","link":"https:\/\/eikonos.com\/ca\/blog\/eikonos-present-al-mac-mercat-audiovisual-de-cataluna\/","title":{"rendered":"EIKONOS present al MAC (Mercat Audiovisual de Catalunya)"},"content":{"rendered":"<p>El passat 6 i 7 de juny vam tenir l\u2019oportunitat de participar en la nova edici\u00f3 del <strong>MAC (Mercat Audiovisual de Catalunya)<\/strong> un punt de trobada del sector audiovisual a Catalunya que est\u00e0 al dia de l\u2019impuls de la tecnologia, la transformaci\u00f3 digital i la innovaci\u00f3 del panorama audiovisual catal\u00e0.<\/p>\n<p>Des d\u2019Eikonos, <a href=\"https:\/\/eikonos.com\/ca\/\">empresa audiovisual a Barcelona<\/a> amb m\u00e9s de 30 anys d\u2019experi\u00e8ncia oferint serveis audiovisuals, vam poder negar-nos a participar en aquest esdeveniment i vam col\u00b7laborar com a expositors i<strong> prove\u00efdors t\u00e8cnics oficial de la fira.<\/strong><br \/>\nEl nostre paper com a prove\u00efdor t\u00e8cnic oficial va ser <strong>instal\u00b7lar una enorme pantalla led gegant de 4,5 x 2,5 metres<\/strong>, una pantalla plasma per visualitzar les presentacions dels ponents, aix\u00ed com la sonoritzaci\u00f3 de la zona <em>speech corner<\/em> i un remolc exterior de led.<br \/>\nAl nostre <em>stand<\/em> vam exposar les noves pantalles led verticals i un plasma per mostrar diferents projectes nostres.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5529 size-full\" title=\"Empresa de audiovisuales en Barcelona\" src=\"https:\/\/eikonos.com\/wp-content\/uploads\/2018\/06\/empresa-audiovisuales-barcelona-1.jpg\" alt=\"Empresa de audiovisuales en Barcelona\" width=\"724\" height=\"432\" srcset=\"https:\/\/eikonos.com\/wp-content\/uploads\/2018\/06\/empresa-audiovisuales-barcelona-1.jpg 724w, https:\/\/eikonos.com\/wp-content\/uploads\/2018\/06\/empresa-audiovisuales-barcelona-1-300x179.jpg 300w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/p>\n<h2><\/h2>\n<h2><span style=\"color: #ff0000;\">Nous models i plataformes<\/span><\/h2>\n<p>Un dels temes de major debat van ser les noves plataformes que han sorgit arrel del nou entorn digital i tota la interactivitat que comporta, com conceptes que ja ens resulten m\u00e9s familiars que estranys: <strong>el big data, la <a href=\"https:\/\/eikonos.com\/ca\/blog\/multiplicar-sensacions-realitat-augmentada\/\">realitat augmentada<\/a> i la realitat virtual o el consum cada vegada m\u00e9s dels dispositius m\u00f2bils<\/strong>, amb totes les possibilitats que ofereix.<br \/>\nAquest nou context implica que els professionals del sector hagin d\u2019adaptar-se per oferir solucions audiovisuals m\u00e9s innovadores, responent al perfil de les noves generacions, els nadius digitals.<\/p>\n<p>De forma proactiva, des del MAC van oferir un taller gratu\u00eft de <strong>narratives digitals transmetia<\/strong>, un model on cada plataforma (una web, un v\u00eddeo a xarxes socials, un podcast&#8230;) ajuda a completar la narraci\u00f3 que l\u2019usuari anir\u00e0 descobrint, a l\u2019hora que pot formar part i participar en la creaci\u00f3 de contingut. Encara que aquest model no \u00e9s totalment nou, s\u2019adapta sense problema al panorama interactiu.<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ff0000;\"><strong>\u201cUn \u00fanic contingut ha de poder crear-se en format 360 graus per donar-li el lector diferents nivells de lectura [&#8230;] Hem de fer plataformes multim\u00e8dia\u201d. <\/strong><\/span><strong>\u2013 <\/strong>Georgina Ferri, subdirectora de l\u2019Ara<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #ff0000;\">La veu de la r\u00e0dio<\/span><\/h2>\n<p>En aquesta 19a edici\u00f3 la r\u00e0dio va tenir un gran protagonisme, amb una<strong> taula rodona internacional<\/strong> on es va parlar de les tend\u00e8ncies, idees i opinions sobre el cam\u00ed a seguir de la r\u00e0dio a Catalunya.<\/p>\n<p>Rosemary Smith va ser una de les assistents estrella, amb una gran traject\u00f2ria on el sector i encarregada d\u2019organitzar un dels cert\u00e0mens de r\u00e0dio m\u00e9s importants del m\u00f3n: Radiodays Europe.<\/p>\n<p><strong>Carles P\u00e9rez, Jordi Bast\u00e9, M\u00f2nica Terribas i \u00d2scar Fern\u00e1ndez<\/strong> van ser els grans representants de la r\u00e0dio catalana que no van poder faltar en aquesta trobada radiof\u00f2nica.<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #ff0000;\">Adaptar-se a les noves tend\u00e8ncies<\/span><\/h2>\n<p>Una de les conclusions d\u2019aquesta \u00e9s entendre <strong>com la televisi\u00f3 i la r\u00e0dio local<\/strong> (dos mitjans als quals es dirigeix especialment aquesta fira) <strong>s\u2019adapta cada vegada m\u00e9s a les noves tend\u00e8ncies <\/strong>i metodologies que ofereix internet com els <em>chatbots<\/em>, el poadcast, les xarxes socials i un llarg etc\u00e8tera. Sens dubte, la manera en com consumim el contingut est\u00e0 marcant els formats que acaben creant-se.<br \/>\nEl concepte de <strong>fake news<\/strong>, vinculat amb el gran poder de la imatge per conv\u00e8ncer a l\u2019usuari sense q\u00fcestionar la seva veracitat, tamb\u00e9 va sortir a debat en aquesta jornada audiovisual, especialment per detectar i combatre aquest tipus de not\u00edcies.<\/p>\n<p>Des d\u2019EIKONOS agra\u00efm haver format part de la nova edici\u00f3 del MAC i haver compartit durant dos dies les inquietuds i q\u00fcestions que cada dia les empreses del sector audiovisual han d\u2019afrontar per estar a l\u2019\u00faltima.<\/p>\n<p>Nosaltres seguirem apostant per la innovaci\u00f3, la tecnologia, la dedicaci\u00f3 i la posici\u00f3 pel nostre treball, per seguir creixent com una empresa audiovisual referent. <strong><em>Parlem!<\/em><\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3135 size-full\" title=\"EIKONOS serveis audiovisuals per esdeveniments\" src=\"https:\/\/eikonos.com\/wp-content\/uploads\/2016\/07\/eikonos-cta-organitzacio-esdeveniments-audiovisuals.png\" alt=\"\" width=\"741\" height=\"250\" srcset=\"https:\/\/eikonos.com\/wp-content\/uploads\/2016\/07\/eikonos-cta-organitzacio-esdeveniments-audiovisuals.png 741w, https:\/\/eikonos.com\/wp-content\/uploads\/2016\/07\/eikonos-cta-organitzacio-esdeveniments-audiovisuals-300x101.png 300w\" sizes=\"auto, (max-width: 741px) 100vw, 741px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El passat 6 i 7 de juny vam tenir l\u2019oportunitat de participar en la nova&#8230;<\/p>\n","protected":false},"author":6,"featured_media":5528,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[260],"tags":[],"class_list":["post-5533","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-esdeveniments-audiovisuals"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>EIKONOS present al MAC (Mercat Audiovisual de Catalunya) | EIKONOS<\/title>\n<meta name=\"description\" content=\"En Eikonos, como empresa audiovisual en Barcelona, asistimos y colaboramos en la nueva edici\u00f3n del Mercat Audiovisual de Catalunya, un encuentro referente en el panorama audiovisual catal\u00e1n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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