{"id":4996,"date":"2017-12-27T16:32:18","date_gmt":"2017-12-27T15:32:18","guid":{"rendered":"http:\/\/eikonos.com\/?p=4996"},"modified":"2017-12-27T16:32:18","modified_gmt":"2017-12-27T15:32:18","slug":"usos-i-aplicacions-de-la-realitat-augmentada-en-publicitat","status":"publish","type":"post","link":"https:\/\/eikonos.com\/ca\/blog\/usos-i-aplicacions-de-la-realitat-augmentada-en-publicitat\/","title":{"rendered":"Usos i aplicacions de la realitat augmentada en publicitat"},"content":{"rendered":"<p><a href=\"https:\/\/eikonos.com\/blog\/claves-para-sorprender-mediante-la-realidad-aumentada\/\">En qu\u00e8 consisteix la realitat augmentada<\/a>? \u00c9s la superposici\u00f3 d\u2019informaci\u00f3 virtual sobre un determinat objectiu o imatge real. Afegir sobre una imatge de la realitat una informaci\u00f3 de dona forma tangible no existeix, si no que est\u00e0 creada per ordinador.<\/p>\n<p>Per aconseguir-ho, s\u2019utilitzen dispositius que permeten desenvolupar aquestes tasques virtuals com pot ser un m\u00f2bil, webcam, tablets, pantalles d\u2019\u00faltima tecnologia connectades a c\u00e0meres&#8230;<\/p>\n<p>Per\u00f2, com poden aprofitar les seves oportunitats d\u2019empresa? Com s\u2019aplica la\u00a0<a href=\"https:\/\/eikonos.com\/portfolio_page\/realidad-aumentada\/\">realitat augmentada en publicitat<\/a>?\u00a0<span lang=\"CA\">T\u2019ho expliquem a Eikonos.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #ff0000;\">Difer\u00e8ncies entre realitat augmentada, realitat virtual i el video mapping<\/span><\/h2>\n<p>La principal <strong>difer\u00e8ncia de la realitat augmentada amb la realitat virtual <\/strong>\u00e9s que la primera no substitueix la realitat f\u00edsica, si no que sobreimprimeix o sobreposa les dades inform\u00e0tiques o les imatges virtuals al m\u00f3n real.<\/p>\n<p>En <strong>la realitat virtual <\/strong>et submergeixes al complet en un m\u00f3n que no existeix, en un m\u00f3n virtual. En la realitat augmentada es barreja el virtual amb el real, l\u2019entorn real es completa amb objectes o animacions digitals.<\/p>\n<p>En definitiva, <strong>la realitat augmentada pret\u00e9n modificar la realitat <\/strong>o agregar coses a la mateixa a trav\u00e9s de la tecnologia. I la realitat virtual col3loca una realitat completament nova, la substitueix i els nostres sentits la perceben com a molt propera a la realitat.<\/p>\n<p>Per altra banda, es difer\u00e8ncia tamb\u00e9 del\u00a0<a href=\"https:\/\/eikonos.com\/portfolio_page\/mapping-y-proyecciones-3d\/\"><strong>mapping i les projeccions 3D<\/strong><\/a>,\u00a0<span lang=\"CA\">t\u00e8cnica en la que es projecten i generen imatges inanimades sobre superf\u00edcies reals per aconseguir efectes de moviments, de llums o de tres dimensions que ofereixen un espectacle completament impactant. En canvi, com acaben de definir, la realitat augmentada s\u00ed que necessita un dispositiu en el que visualitzar el canvi inform\u00e0tic integrat en la realitat.\u00a0<\/span><\/p>\n<h2><\/h2>\n<h2><span style=\"color: #ff0000;\">Aplicacions de la realitat augmentada <\/span><\/h2>\n<p>Les empreses cerquen promocionar els seus serveis i productes amb creativitat i amb la clara finalitat de diferenciar-se dels seus competidors, per aconseguir-ho, innoven amb tot el que poden. En aquesta cerca encesat de f\u00f2rmules trencadors per cridar l\u2019atenci\u00f3 de l\u2019audi\u00e8ncia, les marques han aprofitat la realitat augmentada, un dels camins de futur en el marketing digital i la publicitat.<\/p>\n<p>&nbsp;<\/p>\n<p>La realitat augmentada es pot utilitzar en publicitat i esdeveniments de v\u00e0ries maneres:<\/p>\n<ul>\n<li><strong>C\u00e0meres de gran resoluci\u00f3 i pot\u00e8ncia connectades a grans pantalles <\/strong>en centres comercials, places&#8230;Les c\u00e0meres capten la realitat que es transforma i altera per ordinador per causar l\u2019impacta desitjat. Es poden col\u00b7locar personatges, animals, logos, texts, canviar condicions atmosf\u00e8riques&#8230; Molt \u00fatil per a que una empresa anunci\u00ed un servei o producte en viu amb totes les interaccions visuals que es poden introduir amb l\u2019ordinador. En definitiva, les persones veuran en una pantalla l\u2019entorn real en el que es troben per\u00f2 aquest est\u00e0 modificat d\u2019alguna manera amb realitat augmentada.<\/li>\n<li>En publicitat s\u2019ha utilitzat la realitat augmentada per <strong>traslladar el missatge d\u2019un mitj\u00e0 o canal de comunicaci\u00f3 o publicitat a un altre completament diferent, <\/strong>per exemple: un anunci en una revista impresa en paper pot convertir-se en un clip de v\u00eddeo a trav\u00e9s del teu mobil. L\u2019anunci que apareix en paper tindr\u00e0 un codi (ja sigui QR, un enlla\u00e7&#8230;) que, captat per la c\u00e0mera del teu m\u00f2bil, convertir\u00e0 l\u2019espai d\u2019aquest anunci en la revista en una pantalla de v\u00eddeo.<\/li>\n<li><strong>Dispositius que integren la realitat augmentada: <\/strong>per exemple, finestretes del cotxe que modifiquen el que es veu a trav\u00e9s i permeten interactuar i jugar a diferents jocs per\u00f2 sempre sent el fons de la realitat que hi ha darrere d\u2019aquesta, o ulleres que integren informaci\u00f3 sobre l\u2019entorn real que visualitzem mentre que les portem posades.<\/li>\n<li>La <strong>ind\u00fastria del videojoc <\/strong>tamb\u00e9 ha aprofitat la repercussi\u00f3 de la realitat augmentada i ha utilitzat la c\u00e0mera per traslladar personatges interactius a la realitat que apareixen en la pantalla del m\u00f2bil o d\u2019una consola, la c\u00e0mera actua com un mirall de la realitat per\u00f2, encara que aquesta sigui alterada per ordenador.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>A EIKONOS t\u2019animem a que provis la realitat augmentada en publicitat en les teves estrat\u00e8gies del pr\u00f2xim any. Nosaltres ens encarregarem de tot i t\u2019ajudarem a que el teu anunci o creativitat penetri a l\u2019audi\u00e8ncia. <strong><em>Parlem!<\/em><\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4120 size-full\" title=\"EIKONOS servicios audiovisuales para eventos\" src=\"https:\/\/eikonos.com\/wp-content\/uploads\/2017\/05\/eikonos-cta-organitzacio-esdeveniments-audiovisuals.png\" alt=\"EIKONOS serveis audiovisuals per a esdeveniments\" width=\"741\" height=\"250\" srcset=\"https:\/\/eikonos.com\/wp-content\/uploads\/2017\/05\/eikonos-cta-organitzacio-esdeveniments-audiovisuals.png 741w, https:\/\/eikonos.com\/wp-content\/uploads\/2017\/05\/eikonos-cta-organitzacio-esdeveniments-audiovisuals-300x101.png 300w\" sizes=\"auto, (max-width: 741px) 100vw, 741px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En qu\u00e8 consisteix la realitat augmentada? \u00c9s la superposici\u00f3 d\u2019informaci\u00f3 virtual sobre un determinat objectiu&#8230;<\/p>\n","protected":false},"author":6,"featured_media":4985,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[257],"tags":[374],"class_list":["post-4996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creacio-de-continguts","tag-interactivitat"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Usos i aplicacions de la realitat augmentada en publicitat<\/title>\n<meta name=\"description\" content=\"De quina manera es pot aprofitar la realitat augmentada en publicitat? 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