{"id":4728,"date":"2017-10-24T15:25:07","date_gmt":"2017-10-24T13:25:07","guid":{"rendered":"http:\/\/eikonos.com\/?p=4728"},"modified":"2023-01-30T19:21:13","modified_gmt":"2023-01-30T19:21:13","slug":"tecnologia-interactiva-per-buscar-la-participacio-dels-assistents-en-un-esdeveniment","status":"publish","type":"post","link":"https:\/\/eikonos.com\/ca\/blog\/tecnologia-interactiva-per-buscar-la-participacio-dels-assistents-en-un-esdeveniment\/","title":{"rendered":"Tecnologia interactiva per buscar la participaci\u00f3 dels assistents en esdeveniments"},"content":{"rendered":"<p>Com a organitzador o responsable d\u2019esdeveniment, segur que est\u00e0s en cerca de noves formes d\u2019innovar i aconseguir el major impacte entre el p\u00fablic.<\/p>\n<p>El factor sorpresa i una execuci\u00f3 impecable s\u00f3n imprescindibles. Per a que tot surti perfecte, no podem escatimar en recursos i comptar amb els millors professionals de\u00a0consultoria audiovisual, que cada cop t\u00e9 m\u00e9s pes.<\/p>\n<p>El comportament del p\u00fablic durant l\u2019esdeveniment \u00e9s indicador de com est\u00e0 transcurrent el mateix. Interactua? Est\u00e0 comprom\u00e8s i participa? \u00c9s el\u00a0<a href=\"https:\/\/eikonos.com\/blog\/contenido-audiovisual-atractivo-mezclando-lo-real-con-lo-virtual\/\">contingut audiovisual atractiu<\/a>?<\/p>\n<p>Atreure \u00e9s un dels principals objectius i, per aix\u00f2, existeixen t\u00e8cniques i recomenacions que ens poden ajudar a connectar amb els assistents. <strong>T\u2019agradaria con\u00e8ixer com la tecnologia interactiva per a esdeveniments t\u2019ajuda a augmentar la participaci\u00f3, entretenir i obtenir el feedbak que busques de l\u2019assistent? <\/strong>T\u2019ho expliquem.<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #ff0000;\">Com aprofitar la tecnologia interactiva en el teu esdeveniment?\u00a0<\/span><\/h2>\n<h2><\/h2>\n<p><span style=\"color: #ff0000;\"><strong>Apps m\u00f2bils que inciten a la participaci\u00f3<\/strong><\/span><\/p>\n<p>Si ens comuniquem a trav\u00e9s d\u2019aplicacions de missatgeria, juguem des del movil i ens passem el dia connectats, per qu\u00e8 no utilitzar aquests canals tamb\u00e9 per donar m\u00e9s vida al teu esdeveniment? Desenvolupa una aplicaci\u00f3 ad hoc que fomenti la <strong>participaci\u00f3 dels assistents <\/strong>durant el propi transcurs de l\u2019acte. Pots convidar-los a votar, difondre comentaris en les xarxes, que pugin fotos, convidar a altra usuaris, jugar entre ells i superar reptes&#8230; el camp de les aplicacions \u00e9s infinit i pot desenvolupar tantes opcions com imagines.<\/p>\n<p>El resultat \u00e9s tant la possibilitat de recollir big data (contactes, prefer\u00e8ncies, perfils&#8230;) com la viralitzaci\u00f3 de la teva marca<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #ff0000;\"><strong>Stands que promouen l&#8217;acci\u00f3 del p\u00fablic<\/strong><\/span><\/p>\n<p>En els stands no tot \u00e9s vendre ni oferir speechs comercials. Rec\u00f3rrer a <strong>contingut interactiu <\/strong>que entretingui i afavoreixi la percepci\u00f3 dels usuaris sobre la teva marca.<\/p>\n<p>Per qu\u00e8 no proposar activitats en el teu stand <strong>aprofitant les capacitats de la tecnologia audiovisual? <\/strong>Alguns exemples podrien ser les pantalles t\u00e0ctils per facilitar la consulta de continguts o l\u2019\u00fas d\u2019ulleres immersives per experi\u00e8ncies virtuals de producte.<\/p>\n<p>Un aspecte important a tenir en compte \u00e9s <strong>crear un entorn d\u2019exposici\u00f3 m\u00e9s dist\u00e8s, <\/strong>m\u00e9s senzill i amable que convidi al p\u00fablic a entrar i quedar-se.<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #ff0000;\"><strong>Sorteigs i promocions<\/strong><\/span><\/p>\n<p><strong><span lang=\"CA\">Inclou <b>tablets o un\u00a0<\/b><\/span><\/strong><a href=\"https:\/\/eikonos.com\/blog\/totem-interactivo-un-soporte-perfecto-para-publicidad-e-informacion\/\">t\u00f2tem interactiu com a suport<\/a><strong>\u00a0<\/strong><strong>en punts estrat\u00e8gics <\/strong>per a que el p\u00fablic de l\u2019esdeveniment deixi les seves dades i participi en sorteigs. \u00c9s una altra manera per augmentar de manera considerable la teva base de dades i obtenir una informaci\u00f3 de gran valor que despr\u00e9s podr\u00e0s explotar com a eina de big data que t\u2019ajudar\u00e0 a definir patrons de comportament, perfils&#8230;, i sobre aix\u00f2 estableix millores i dirigeix-te al teu client de manera m\u00e9s encertada.<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #ff0000;\"><strong>Xarxes socials<\/strong><\/span><\/p>\n<p>Impossible no mencionar le poder de les xarxes socials per augmentar el <em>engagement <\/em>del nostre esdeveniment. Aprofitar per <strong>crear un hashtag que aglutini tota la conversaci\u00f3 <\/strong>i potenciar aix\u00ed la rellev\u00e0ncia medi\u00e0tica de l\u2019esdeveniment. Incl\u00fas, integrar en les grans pantalles l\u2019activitat que genera l\u2019esdeveniment en les xarxes socials.<\/p>\n<p>Confia en una empresa experta en la creaci\u00f3 de continguts audiovisuals com EIKONOS, on l\u2019assessorarem per aplicar la millor tecnologia interactiva en el teu pr\u00f2xim projecte. Preparat per donar una volta al teu esdeveniment? <strong><em>Parlem!<\/em><\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4118 size-full\" title=\"Contenidos audiovisuales para ferias\" src=\"https:\/\/eikonos.com\/wp-content\/uploads\/2017\/05\/eikonos-cta-audiovisuals-per-stands.png\" alt=\"\" width=\"741\" height=\"250\" srcset=\"https:\/\/eikonos.com\/wp-content\/uploads\/2017\/05\/eikonos-cta-audiovisuals-per-stands.png 741w, https:\/\/eikonos.com\/wp-content\/uploads\/2017\/05\/eikonos-cta-audiovisuals-per-stands-300x101.png 300w\" sizes=\"auto, (max-width: 741px) 100vw, 741px\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Com a organitzador o responsable d\u2019esdeveniment, segur que est\u00e0s en cerca de noves formes d\u2019innovar&#8230;<\/p>\n","protected":false},"author":6,"featured_media":4692,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[358],"class_list":["post-4728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar","tag-esdeveniments-audiovisuals"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tecnologia interactiva per buscar la participaci\u00f3 en esdeveniments<\/title>\n<meta name=\"description\" content=\"Descobreix com aprofitar la tecnologia interactiva per a esdeveniments i innova en el teu pr\u00f2xim stand corporatiu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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