{"id":4468,"date":"2017-09-12T11:58:26","date_gmt":"2017-09-12T09:58:26","guid":{"rendered":"http:\/\/eikonos.com\/?p=4468"},"modified":"2017-09-12T11:58:26","modified_gmt":"2017-09-12T09:58:26","slug":"contingut-audiovisual-atractiu-el-real-amb-el-virtual","status":"publish","type":"post","link":"https:\/\/eikonos.com\/ca\/blog\/contingut-audiovisual-atractiu-el-real-amb-el-virtual\/","title":{"rendered":"Contingut audiovisual atractiu: el real amb el virtual"},"content":{"rendered":"<p>Resulta molt com\u00fa en la ind\u00fastria dels audiovisual l\u2019aparici\u00f3 de nous termes o la tend\u00e8ncia a barrejar contingut de diferents or\u00edgens y formats per crear noves experi\u00e8ncies. Un clar exemple d\u2019aix\u00f2 s\u00f3n els nous formats en esdeveniments que descriuen el fet de <strong>barrejar contingut real i virtual per proposar a l\u2019usuari un nou m\u00f3n <\/strong>o espai en el que interactuar.<\/p>\n<h2><span style=\"color: #ff0000;\">Major impacte en l&#8217;audi\u00e8ncia<\/span><\/h2>\n<p><span lang=\"CA\">Sense dubte, una de les raons per les que apostem per la innovaci\u00f3 i per introduir noves vies de\u00a0<\/span><a href=\"https:\/\/eikonos.com\/servicios\/creacion-de-contenidos\/\">creaci\u00f3 de contingut atractiu<\/a>\u00a0i interessant \u00e9s <strong>millorar l\u2019experi\u00e8ncia de l\u2019usuari aconseguint un major impacte i abast.<\/strong><\/p>\n<p>Amb aquest fet, no estem dient que ara tots els esdeveniments audiovisuals es vegin obligats a incorporar nous formats tecnol\u00f2gics sense m\u00e9s ra\u00f3 que la de ser un esdeveniment amb realitat augmentada i augmentar el impacte. \u00c9s important, en primera inst\u00e0ncia, <strong>con\u00e8ixer perfectament el perfil del nostre p\u00fablic objectiu i l\u2019idea principal de l\u2019esdeveniment per despr\u00e9s definir si realitzar un esdeveniment d\u2019aquest tipus potser una bona alternativa.\u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #ff0000;\">Una bona soluci\u00f3 audiovisual en museus i exposicions\u00a0<\/span><\/h2>\n<p>En el cas de les <a href=\"https:\/\/eikonos.com\/blog\/instalaciones-audiovisuales-para-museos\/\">instal\u00b7lacions audiovisuals per museus<\/a>,<\/p>\n<p>el sector ha experimentat una necessitat de reinventar-se en quan a continguts i han aconseguit arribar a una nova audi\u00e8ncia \u2013 com s\u00f3n els nadius digitals \u2013 gr\u00e0cies a la incorporaci\u00f3 de material audiovisual en els seus espais i elements sorprenents que facin incrementar l\u2019experi\u00e8ncia i millorar la qualitat audiovisual del museu. Aix\u00ed, barrejant l\u2019exposici\u00f3 d\u2019obres, col\u00b7leccions i continguts est\u00e0tics de l\u2019espai amb est\u00edmuls audiovisuals relacionats amb la tem\u00e0tica (projeccions, presentacions, un so evolvent&#8230;), <strong>convertim una visita aparentment lineal en tota una aventura de 360 graus. <\/strong><\/p>\n<p>A EIKONOS vam tenir la gran oportunitat de <strong>col\u00b7laborar en la reobertura de la Casa dels Mosaics del <\/strong>jaciment a Emp\u00faries (Tarragona). La nostra soluci\u00f3 audiovisual va ser la de <strong>projectar personatges de l\u2019\u00e8poca romana en les parets hist\u00f2riques de l\u2019espai que guiessin als visitants que anaven al jaciment. <\/strong>Aquesta idea es va fer possible gr\u00e0cies a la projecci\u00f3 de 21 metres de llarg controlada pel sistema Watchout V6. D\u2019aquesta manera, complement\u00e0vem un escenari a trav\u00e9s d\u2019una imatge sint\u00e8tica i aconsegu\u00edem <strong>que l\u2019espai tingu\u00e9s una dosis m\u00e9s de realitat.<\/strong><\/p>\n<p>Per completar la visita, tres projeccions mostraven la reconstrucci\u00f3 3D de la <em>domus <\/em>i es donava informaci\u00f3 sobre aspectes de la vida romana.<\/p>\n<p>Clarament, els continguts atractius ens asseguren en gran mesura la captaci\u00f3 d\u2019atenci\u00f3 per part del nostre p\u00fablic, sorpr\u00e8s al veure com un component virtual pot fer que la realitat sigui encara m\u00e9s real o, com a m\u00ednim, els transmeti m\u00e9s.<\/p>\n<p>A EIKONOS apostem per la innovaci\u00f3 i la creaci\u00f3 de contingut interessant per aconseguir projectes d\u2019\u00e8xit que impactin clarament a l\u2019audi\u00e8ncia. <strong><em>Parlem!<\/em>\u00a0<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4119 size-full\" title=\"Equipos Audiovisuales de alquiler con EIKONOS\" src=\"https:\/\/eikonos.com\/wp-content\/uploads\/2017\/05\/eikonos-cta-equips-audiovisuals-de-lloguer.png\" alt=\"\" width=\"741\" height=\"250\" srcset=\"https:\/\/eikonos.com\/wp-content\/uploads\/2017\/05\/eikonos-cta-equips-audiovisuals-de-lloguer.png 741w, https:\/\/eikonos.com\/wp-content\/uploads\/2017\/05\/eikonos-cta-equips-audiovisuals-de-lloguer-300x101.png 300w\" sizes=\"auto, (max-width: 741px) 100vw, 741px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Resulta molt com\u00fa en la ind\u00fastria dels audiovisual l\u2019aparici\u00f3 de nous termes o la tend\u00e8ncia&#8230;<\/p>\n","protected":false},"author":6,"featured_media":4460,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[257,260],"tags":[],"class_list":["post-4468","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creacio-de-continguts","category-esdeveniments-audiovisuals"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Contingut audiovisual atractiu: el real amb el virtual<\/title>\n<meta name=\"description\" content=\"El contingut per atraure el p\u00fablic en el teu esdeveniment o instal\u00b7laci\u00f3.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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