{"id":4238,"date":"2017-05-16T10:33:59","date_gmt":"2017-05-16T08:33:59","guid":{"rendered":"http:\/\/eikonos.com\/?p=4238"},"modified":"2017-05-16T10:33:59","modified_gmt":"2017-05-16T08:33:59","slug":"projeccio-de-mappings-en-espais-emblematics","status":"publish","type":"post","link":"https:\/\/eikonos.com\/ca\/blog\/projeccio-de-mappings-en-espais-emblematics\/","title":{"rendered":"Projecci\u00f3 de mappings en espais emblem\u00e0tics"},"content":{"rendered":"

Les t\u00e8cniques audiovisuals avancen en base a les necessitats d\u2019innovaci\u00f3 i creativitat que sorgeixen d\u2019un nou p\u00fablic en consumir noves idees visuals i sempre amb \u00e0nsies de ser sorpresos.<\/p>\n

Una de les t\u00e8cniques actuals i que generen major impacte \u00e9s la projecci\u00f3 de mappings<\/a> o videomappings,\u00a0<\/strong>utilitzats especialment en el sector dels esdeveniment tan institucionals com empresarials en els que l\u2019espai en el que es duen a terme tenen un alt grau d\u2019import\u00e0ncia.\u00a0<\/span><\/p>\n

Mappings: projeccions que augmenten el valor dels edificis m\u00e9s ic\u00f2nics<\/span><\/h2>\n

El v\u00eddeo mapping consisteix en projectar imatges o una animaci\u00f3 sobre una superf\u00edcie real \u2013 com la fa\u00e7ana d\u2019un edifici \u2013 <\/strong>com l\u2019objectiu de donar-li vida i crear un gran impacte visual davant el p\u00fablic.<\/p>\n

Aquesta t\u00e8cnica s\u2019utilitza especialment en llocs emblem\u00e0tics que, gr\u00e0cies al contingut visual projectat, acaben cobrant gran protagonisme i es converteixen en el centre d\u2019atenci\u00f3 de l\u2019espectacle.<\/p>\n

El contingut ha de tenir una relaci\u00f3 amb l\u2019espai, tot i que no pot dependre \u00fanicament d\u2019aquest. L\u2019idea \u00e9s establir un vincle entre el lloc, l\u2019art, el missatge a transmetre i la tecnologia per oferir una informaci\u00f3 al p\u00fablic de manera atractiva. <\/strong>Per aix\u00f2, podem crear animacions que parlin de la hist\u00f2ria de l\u2019edifici o monument, representar la corrent art\u00edstica a que la pertany, donar-li vida a l\u2019autor de l\u2019obra arquitect\u00f2nica, incorporar text en moviment per aportar conceptes que vulguin emfatitzar…<\/p>\n

Si realitzem un acte corporatiu, haurem de transmetre un missatge a prop dels valors i la filosofia de l\u2019empresa i utilitzarem el lloc per emfatitzar aquests mateixos valor, aix\u00ed com la identitat.<\/p>\n

D\u2019aquesta manera, tan la localitzaci\u00f3 com el contingut s\u2019aporten valor m\u00fatuament: el contingut aporta valor al context i l\u2019espai, junt a la resta d\u2019elements, fa que la projecci\u00f3 tingui sentit.\u00a0<\/strong><\/p>\n

 <\/p>\n

Mapping per Pronovias, un projecte real d’Eikonos<\/span><\/h2>\n

EIKONOS vam ser escollits per donar-li vida a l\u2019espectacle del\u00a0<\/span>50\u00e8 Aniversari de la gran firma de moda nupcial Pronovias.<\/a><\/p>\n

El lloc escollit va ser el Pavell\u00f3 Itali\u00e0 de Barcelona, a Montjuic, amb una tem\u00e0tica de fantasia en la que es volia transmetre als espectadors la hist\u00f2ria de la marca sota el concepte de \u201cLa F\u00e0brica dels somnis de Pronovias\u201d.<\/strong><\/p>\n

La nostra missi\u00f3 va ser retractar aquesta idea, recreant la nova \u201cflagship store\u201d i projectant imatges de desfiles anteriors, per\u00f2 incorporant efectes com il\u00b7lusions \u00f2ptiques, animacions, fons en moviment… <\/strong>Tot aix\u00f2 en una fa\u00e7ana de fusta de m\u00e9s de 20 metres d\u2019ample i 17 de llarg i amb finestres de metacrilat, llestes per ser projectades i sorprendre als m\u00e9s de 2.000 assistents.<\/p>\n

Per elaborar el mapping, a Eikonos va, realitzar una projecci\u00f3 dual amb dos projectors HDQ-2K40 Barco de 40.000 l\u00famens i una resoluci\u00f3 de 3K.<\/p>\n

El resultat va ser excepcional i va general una gran expectaci\u00f3 i repercussi\u00f3 medi\u00e0tica.<\/p>\n

 <\/p>\n

Tecnologia digna de ser viral<\/span><\/h2>\n

A part de l\u2019experi\u00e8ncia d\u2019usuari que causen aquest tipus de projeccions, el impacte no nom\u00e9s es queda en l\u2019escenari. I \u00e9s que aquesta nova tend\u00e8ncia del mapping genera tan inter\u00e8s que en molts casos l\u2019espectacle acaba sent gravat i compartit en les xarxes socials. <\/strong><\/p>\n

Per aix\u00f2, comptar amb aquest tipus de tecnologia pot resultar una bona t\u00e8cnica de promoci\u00f3 per donar a con\u00e8ixer la nostra visi\u00f3 m\u00e9s innovadora a aquells que encara no ens coneixen.<\/p>\n

Si busques impactar a la teva audi\u00e8ncia amb la \u00faltima tecnologia, compta amb nosaltres i et assessorarem per crear un contingut de gran format sota la t\u00e8cnica audiovisual del mapping. Parlem!<\/strong><\/p>\n

\"Eikonos<\/a><\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Les t\u00e8cniques audiovisuals avancen en base a les necessitats d\u2019innovaci\u00f3 i creativitat que sorgeixen d\u2019un…<\/p>\n","protected":false},"author":6,"featured_media":4217,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[257,260,310],"tags":[],"class_list":["post-4238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creacio-de-continguts","category-esdeveniments-audiovisuals","category-projectes"],"acf":[],"yoast_head":"\nProjecci\u00f3 de mappings en espais emblem\u00e0tics<\/title>\n<meta name=\"description\" content=\"Una de les t\u00e8cniques actuals i que generen major impacte \u00e9s la projecci\u00f3 de mappings o video mappings, un recurs audiovisual muolt utilitzat en espectacles i esdeveniments.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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