{"id":4032,"date":"2017-02-21T12:09:17","date_gmt":"2017-02-21T11:09:17","guid":{"rendered":"http:\/\/eikonos.com\/?p=4032"},"modified":"2017-02-21T12:09:17","modified_gmt":"2017-02-21T11:09:17","slug":"continguts-audiovisuals-que-impectin-a-la-audiencia","status":"publish","type":"post","link":"https:\/\/eikonos.com\/ca\/blog\/continguts-audiovisuals-que-impectin-a-la-audiencia\/","title":{"rendered":"Continguts audiovisuals que impactin a la nostra audi\u00e8ncia"},"content":{"rendered":"

Que els espectadors estiguin acostumats al m\u00f3n \u00a0audiovisual \u00e9s ja una realitat. Hem d\u2019estar constantment actualitzats per sorprendre\u2019ls i oferir una dosis d\u2019innovaci\u00f3 mitjan\u00e7ant la\u00a0<\/span>creaci\u00f3 de bons continguts<\/a>\u00a0per a que connectin amb la nostra marca o al menys ens regalin uns minuts de la seva atenci\u00f3.\u00a0<\/span><\/p>\n

El valor diferencial\u00a0\u00a0<\/span><\/h2>\n

Sigui com sigui, el valor diferencial \u00e9s necessari. <\/strong>No \u00e9s el mateix l\u2019experi\u00e8ncia d\u2019usuari de veure una pel\u00b7l\u00edcula en una televisi\u00f3 corrent, que en una SmartTV o en una pantalla gegant d\u2019una bona resoluci\u00f3. Simplement amb un canvi tecnol\u00f2gic estarem aportant un gir de 360 graus sobre com vivim el contingut audiovisual en aquest moment.<\/p>\n

Aquesta regla pot aplicar-se en molts espais, ocasions o estrat\u00e8gies de negoci.<\/p>\n

Per\u00a0potenciar la nostra marca en fires o congressos<\/strong><\/a>, els recursos audiovisuals suposen un atractiu que desperten la curiositat i fan que els assistents i possibles consumidors tinguin ganes de saber m\u00e9s sobre nosaltres i acabin recordant-nos. Les demostracions de producte amb v\u00eddeos interactius, jocs, projeccions o photocalls amb fons canviants s\u00f3n nom\u00e9s alguns exemples que ajuden a crear aquesta immersi\u00f3 audiovisual.<\/span><\/p>\n

En el cas dels\u00a0museus, <\/strong>la tecnologia ha sigut un element clau<\/a>\u00a0per rejovenir-los i fer que el visitant ja no sigui un consumidor passiu, si no que formi part de l\u2019entorn i aprengui de forma l\u00fadica un contingut que, sense cap tipus de interactivitat, podria resultar avorrit o complexa de comprendre.\u00a0<\/span><\/p>\n

Musealitzaci\u00f3 de la Casa dels Mosaics a Emp\u00faries, un cas exemplar\u00a0<\/span><\/h2>\n

A EIKONOS tenim al gran oportunitat de formar part d\u2019un projecte de gran import\u00e0ncia a nivell hist\u00f2ric en el que vam rehabilitar i vam aportar el nostra gra de sorra audiovisual a ala Casa dels Mosaics <\/strong>del Museu d\u2019Arqueologia de Catalunya a Emp\u00faries, Tarragona.<\/p>\n

Aquesta domus <\/em>\u00e9s una de les construccions m\u00e9s conservades del patrimoni rom\u00e0 que posseeix la ciutat, amb mosaics i estructures originals i, gr\u00e0cies a la recuperaci\u00f3 del subterrani de la Casa, s\u2019ha pogut obrir per primera vegada al p\u00fablic.<\/p>\n

La nostra funci\u00f3 va ser assessorar al client per transmetre el missatge de manera m\u00e9s eficient i comptant amb un equip audiovisual potent, sota una idea creativa <\/strong>que la sustent\u00e9s. Tamb\u00e9, ens vam encarregar de proporcionar la ingeriria, el subministra i la instal\u00b7laci\u00f3 de los equips audiovisuals.<\/p>\n

Amb aix\u00f2, vam recrear un personatge de l\u2019\u00e8poca romana <\/strong>\u2013 el propietari de la Casa dels Mosaics \u2013 que acompanya al visitant al llarg de tot el criptop\u00f2rtic en una projecci\u00f3 de m\u00e9s de 20 metres de llarg i controlada sota el sistema Watchout V6. <\/strong>Despr\u00e9s de viure l\u2019experi\u00e8ncia de que un personatge hist\u00f2ric ens expliqui una hist\u00f2ria, apareixen tres projeccions amb v\u00eddeos en els que es poden veure reconstruccions 3D de la domus <\/em><\/strong>i s\u2019expliquen altres aspectes de la ciutat romana, amb personatges reals integrats (un dels quals apareix en projecci\u00f3 doble).<\/p>\n

\"EIKONOS<\/p>\n

Tot aques treball, junt a un equip de realitzaci\u00f3, guionistes i els millors t\u00e8cnics, conseguim impactar a l\u2019audi\u00e8ncia <\/strong>i al client amb un contingut audiovisual adequat per aportar aquest valor diferencial alq que tanta import\u00e0ncia li donem.<\/p>\n

Tecnologia i creativitat<\/span><\/h2>\n

Com veiem, impactar a un p\u00fablic cada cop m\u00e9s exigent no \u00e9s res f\u00e0cil. Per aix\u00f2, l\u2019\u00faltima tecnologia ha d\u2019anar de la m\u00e0 de la creativitat per a que el conjunt formi un c\u00f2ctel indestructible de sorpreses i idees originals.<\/strong><\/p>\n

Per exemple, fer una coreografia amb dos pantalles en les que es visualitzi un personatge amb una cafetera en una m\u00e0 (pantalla A) i una tassa a l\u2019altre m\u00e0 (pantalla B) i causar un gran efecte \u00f2ptic <\/strong>al passar la cafetera d\u2019una pantalla a altra \u2013 quan en realitat, s\u00f3n dos v\u00eddeos diferents per\u00f2 sincronitzats. Aquestes pantalles, a m\u00e9s, es mouen f\u00edsicament \u2013 \u00e9s a dir, el propi format es mou juntament amb el contingut que projecta \u2013 generen m\u00e9s expectaci\u00f3.<\/p>\n

Necessites ajudar per trobar una idea que impacti i un bon equip audiovisual que l\u2019acompanyi? Deixa\u2019ns mostrar-te totes les possibilitats. Parlem!<\/em><\/strong><\/p>\n

\"EIKONOS<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Que els espectadors estiguin acostumats al m\u00f3n \u00a0audiovisual \u00e9s ja una realitat. 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