{"id":3754,"date":"2017-03-14T12:05:23","date_gmt":"2017-03-14T11:05:23","guid":{"rendered":"http:\/\/eikonos.com\/blog\/demorooms-presentaciones-de-productos-para-ventas-y-promociones-2\/"},"modified":"2017-03-14T12:05:23","modified_gmt":"2017-03-14T11:05:23","slug":"demorooms-presentaciones-de-productos-para-ventas-y-promociones-2","status":"publish","type":"post","link":"https:\/\/eikonos.com\/ca\/blog\/demorooms-presentaciones-de-productos-para-ventas-y-promociones-2\/","title":{"rendered":"Demorooms, presentacions de productes per ventes i promocions"},"content":{"rendered":"

A vegades pot ser complicat explicar a un possible client quines s\u00f3n els avantatges del teu producte o serveis sense haver-lo experimentat pr\u00e8viament. Potser a aquest potencial client li costi fer-se una idea de quines funcions ofereixes, quines aplicacions i com li pots ajudar en el seu dia a dia.<\/p>\n

En aquests casos, \u00e9s recomanable que les empreses tinguin una sala de proves, un espai en el que puguin gaudir i comprovar de primer m\u00e0 quines s\u00f3n les avantatges de comprar un producte determinat o contractar un serveis. Aquests espais s\u00f3n els que coneixem com demorooms <\/em>y showrooms<\/em>, sales en les que un producte pot ser vist i\/o experimentat en primera persona abans de ser adquirit.<\/p>\n

<\/p>\n

On puc muntar una sala de proves<\/span><\/h2>\n

La paraula demoroom <\/em>no deixa de ser la composici\u00f3 de les paraules angleses DEMO (demostraci\u00f3) i ROOM (habitaci\u00f3); una sala de probes y demostracions. La seva unci\u00f3 s\u2019ent\u00e9n perfectament, i com hem comentat una mica m\u00e9s a dalt, serveix per demostrar i comprovar les avantatges i beneficis d\u2019un producte o servei.<\/p>\n

Com empresa, pot ser que et preguntis: on puc muntar una demoroom? <\/em>Depenent del producte que vulguis promocionar i del seu recorregut en el mercat, et pot interessar m\u00e9s una opci\u00f3 o una altra.<\/p>\n

La primera opci\u00f3 \u00e9s muntar una demorrom en les\u00a0<\/strong>instal\u00b7lacions corporatives<\/a>\u00a0<\/strong>de la teva empresa. Aquest cas \u00e9s recomanable per productes de llarg recorregut i sol tractar-se d\u2019espais molt treballats, amb els equips i mitjans audiovisuals necessaris per potenciar els avantatges d\u2019all\u00f2 que vols vendre.<\/p>\n

Una altra opci\u00f3 \u00e9s construir demorooms en fires i esdeveniments promocionals<\/strong>. En aquest cas, \u00e9s molt recomanable en el llan\u00e7ament de nous producte, o en esdeveniment amb una amplia repercussi\u00f3, \u00e9s probable que la sala sigui m\u00e9s petita per\u00f2 igualment necessita tots els mitjans audiovisuals necessaris per ressaltar els beneficis. Si vols saber quins recursos audiovisuals es necessiten per una demoroom, <\/em>pots visitar el nostre article\u00a0Showroom: audiovisuales para exposiciones y demostraciones<\/a>.<\/p>\n

Per altra banda, tamb\u00e9 existeixen els roadshows. <\/strong>Aquestes demostracions ambulats comptem amb una avantatja principal, que no \u00e9s necessari atraure als clients al teu esdeveniment sino que tu mateix vas on es troben els teus clients. Gr\u00e0cies a l\u2019\u00fas de diverses unitats m\u00f2bil podem oferir una demo del nostre producte, fer una promoci\u00f3 o dur a terme el nostre esdeveniment corporatiu m\u00e9s enll\u00e0 del lloc on ens sembli m\u00e9s adequat en cada moment. \u00c9s una pr\u00e0ctica ideal si busquem el contacte directe amb el nostre p\u00fablic, fent que els consumidors experimentin la nostra marca en primera personal.<\/p>\n

Finalment, tenim l\u2019opci\u00f3 de la virtualitat. <\/strong>Sense necessitat de coincidir en l\u2019espai ni en el temps podem fer que els nostres clients potencials provin el nostre producte en l\u2019\u00e0mbit digital. Aquesta modalitat \u00e9s ideal per aplicacions m\u00f2bils i altres tipus de softwares per exemple, oferint una versi\u00f3 limitada de l\u2019aplicaci\u00f3 a mode de demostraci\u00f3 amb l\u2019objectiu de que l\u2019usuari acabi adquirint la versi\u00f3 de pagament. Tamb\u00e9 s\u2019utilitza en altres \u00e0mbit, com \u00e9s el cas dels simuladors de vehicles.<\/p>\n

Quins s\u00f3n els resultats d’una demoroom?<\/span><\/h2>\n

Una vegada tens la teva demoroom <\/em>preparada, qu\u00e8 pots esperar d\u2019aquesta? Normalment es munten amb la intenci\u00f3 de que els usuaris la provin i passin a convertir-se en clients, per tant, l\u2019objectiu principal \u00e9s incrementar les ventes d\u2019aquest nou producte i promocionar-lo.<\/strong><\/p>\n

Tamb\u00e9 \u00e9s cada vegada m\u00e9s habitual, trobar petites demorooms <\/em>i sales de probes en centres comercials a les que els compradors assisteixin per la curiositat que els genera i, si els sembla un producte adequat, passen a convertir-se en clients o, al menys, en potencials clients.<\/p>\n

Si comptes amb una demoroom treballada, que capti l\u2019atenci\u00f3 i que sigui efectiva mostrant els avantatges d\u2019un producte; \u00e9s probable que notis un increment en les ventes d\u2019aquest producte. Si tens intenci\u00f3 de preparar una demoroom amb els mitjans i equips audiovisuals necessaris per captar l\u2019atenci\u00f3 i potenciar el teu producte, <\/strong>contacta amb nosaltres i et podrem ajudar a aconseguir-ho. Parlem!<\/strong><\/p>\n

 <\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

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