{"id":3058,"date":"2016-06-07T11:33:49","date_gmt":"2016-06-07T09:33:49","guid":{"rendered":"http:\/\/eikonos.com\/blog\/los-recursos-audiovisuales-en-las-ferias-una-apuesta-segura-2\/"},"modified":"2016-06-07T11:33:49","modified_gmt":"2016-06-07T09:33:49","slug":"els-recursos-audiovisuals-a-les-fires-una-aposta-seguro","status":"publish","type":"post","link":"https:\/\/eikonos.com\/ca\/blog\/els-recursos-audiovisuals-a-les-fires-una-aposta-seguro\/","title":{"rendered":"Els recursos audiovisuals a les fires, una aposta segura"},"content":{"rendered":"<p>Una de les eines de promoci\u00f3 m\u00e9s potents per una empresa s\u00f3n sense dubte les fires. No obstant, abans d\u2019emprendre aquest viatge \u00e9s necessari con\u00e8ixer tots els recursos al teu abasta ja que les eleccions que prenguis durant el proc\u00e9s, marcaran les difer\u00e8ncies de l\u2019\u00e8xit que puguis tenir en la fira.<\/p>\n<p>I quan parlem del proc\u00e9s ens referim a tot el treball previ a la celebraci\u00f3 de l\u2019esdeveniment. Per exemple, el primer pas, i potser el m\u00e9s important, \u00e9s definir quines s\u00f3n els teus objectius, i per aix\u00f2 has d\u2019escollir b\u00e9 en quina fira o fires vols participar i valorar: si \u00e9s factible, si encaixa en el sector i si atreu al teu p\u00fablic objectiu.<\/p>\n<p>Pots consultar online un llistat o <strong>calendari de fires <\/strong>que permet filtrar-les per sector, pa\u00efsos o ciutats. I no temis demanar consell o refer\u00e8ncies sobre les diferents fires.<\/p>\n<p style=\"text-align: justify;\">El segon factor a tenir en compte \u00e9s l\u2019aparen\u00e7a: com vols que et vegin. I en una fira, la major targeta de presentaci\u00f3 \u00e9s el teu stand. Per\u00f2 no t\u2019espantis, nom\u00e9s a Barcelona pots trobar centenars d\u2019empreses dedicades al<a href=\"http:\/\/www.nstands.com\"> disseny i a la<\/a><strong><a href=\"http:\/\/www.nstands.com\"> <strong>construcci\u00f3 de\u00a0<\/strong>stands<\/a><\/strong>,\u00a0<span lang=\"CA\">amb opcions per tots els gustos \u2013 i butxaques \u2013.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #ff0000;\"><strong>Marcar la difer\u00e8ncia <\/strong><\/span><\/h2>\n<p>Si el nostre objectiu principal \u00e9s atreure al p\u00fablic al nostre stand, hem d\u2019oblidar-nos de les posades en escena habituals, que no ofereixen res de nou al p\u00fablic. El nostre millor aliat en l\u2019actualitat \u00e9s la tecnologia, <strong>els recursos audiovisuals. <\/strong>De cop, se\u2019ns presenta un nou ventall de possibilitats que ens permet, no nom\u00e9s millorar l\u2019experi\u00e8ncia de l\u2019usuari, si no allargar-la m\u00e9s enll\u00e0 de la celebraci\u00f3 de la fira.<\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #ff0000;\"><strong>De qu\u00e8 es tracta quan parlem de recursos audiovisuals?\u00a0<\/strong><\/span><\/h2>\n<p>La pr\u00f2pia paraula ens ho diu, s\u00f3n aquells en els que predominen la imatge (fixa o en moviment) i l\u2019\u00e0udio (so, m\u00fasica). Per\u00f2 amb la revoluci\u00f3 tecnol\u00f2gica i digital, aquests recursos cada cop s\u00f3n m\u00e9s variats, m\u00e9s sofisticats i m\u00e9s divertits. I sobretot en un fira, les pantalles com a suport audiovisual, juguen un paper imprescindible.<\/p>\n<p>La pantalla posseeix en s\u00ed mateixa un poder hipn\u00f2tic i d\u2019atracci\u00f3, i si ja era aix\u00ed quan la seva \u00fanica finalitat era mostrar, imagina ara que podem tocar-les i interactuar amb elles: pantalles t\u00e0cnics, tecnologia 3D, realitat augmentada&#8230;. Cada dia apareixen nous recursos i de fet, a Barcelona tenim la sort de ser testimonis de molts d\u2019aquests aven\u00e7os gr\u00e0cies a la celebraci\u00f3 d\u2019esdeveniments internacionals de la magnitud del <a href=\"https:\/\/www.mobileworldcongress.com\/\"><strong>Mobile World Congress. <\/strong><\/a><\/p>\n<p>Altre fires importants relacionades amb la tecnologia i els recursos audiovisuals pels esdeveniments s\u00f3n el <strong>Sal\u00f3 BIT <\/strong>i el <strong>Sal\u00f3 Afial<\/strong>, a Madrid; o <strong>IBC <\/strong>a Amsterdam, entre d\u2019altres.<\/p>\n<p>Recorda, els 3 passos que definiran l\u00a1\u00e8xit de la teva participaci\u00f3 en una fira: definir objectius (escollir b\u00e9 la fira\/es on vols participar), prestar atenci\u00f3 a la teva carta de presentaci\u00f3 (el teu stand), marcar la difer\u00e8ncia (recursos audiovisuals).<\/p>\n<p><strong>No \u00e9s emocionant saber que el l\u00edmit est\u00e0 a la teva imaginaci\u00f3?<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3078\" src=\"https:\/\/eikonos.com\/wp-content\/uploads\/2016\/06\/eikonos-cta-audiovisuals-per-stands.png\" alt=\"eikonos-cta-audiovisuals-per-stands\" width=\"741\" height=\"250\" srcset=\"https:\/\/eikonos.com\/wp-content\/uploads\/2016\/06\/eikonos-cta-audiovisuals-per-stands.png 741w, https:\/\/eikonos.com\/wp-content\/uploads\/2016\/06\/eikonos-cta-audiovisuals-per-stands-300x101.png 300w\" sizes=\"auto, (max-width: 741px) 100vw, 741px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una de les eines de promoci\u00f3 m\u00e9s potents per una empresa s\u00f3n sense dubte les&#8230;<\/p>\n","protected":false},"author":6,"featured_media":4347,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[255],"tags":[],"class_list":["post-3058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-installacions-fixes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Els recursos audiovisuals a les fires, una aposta segura | EIKONOS<\/title>\n<meta name=\"description\" content=\"Una de les eines de promoci\u00f3 m\u00e9s potents per una empresa s\u00f3n sense dubte les fires.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eikonos.com\/ca\/blog\/els-recursos-audiovisuals-a-les-fires-una-aposta-seguro\/\" \/>\n<meta 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