{"id":2872,"date":"2015-12-16T13:43:25","date_gmt":"2015-12-16T12:43:25","guid":{"rendered":"http:\/\/eikonos.com\/blog\/celebra-la-navidad-con-un-mapping-audiovisual-2\/"},"modified":"2015-12-16T13:43:25","modified_gmt":"2015-12-16T12:43:25","slug":"celebra-nadal-mapping-audiovisual","status":"publish","type":"post","link":"https:\/\/eikonos.com\/ca\/blog\/celebra-nadal-mapping-audiovisual\/","title":{"rendered":"Celebra el Nadal en la teva empresa amb un mapping audiovisual"},"content":{"rendered":"<p style=\"text-align: justify;\">Les cites nadalenques poden ser un moment idoni per posar una nota de creativitat i marcar la difer\u00e8ncia. Empreses i institucions tenen una oportunitat especial amb l\u2019arribada d\u2019aquestes dates per apostar per d\u2019innovaci\u00f3 en la seva versi\u00f3 m\u00e9s atractiva, impactant i cultural deixant al p\u00fablic amb un bon sabor de boca, gr\u00e0cies a les possibilitats de mapping audiovisual.<\/p>\n<p style=\"text-align: justify;\">Impulsades per bones dosis de disseny i imaginaci\u00f3, aquest tipus de t\u00e8cniques s\u00f3n capaces d\u2019<strong>oferir d\u2019una manera m\u00e9s amena missatges corporatius o altres m\u00e9s lligats a l\u2019entreteniment, aix\u00f2 s\u00ed amb un toc nadalenc. <\/strong>I \u00e9s que despr\u00e9s de la paraula mapping s\u2019amaga una narrativa audiovisual diferent basada en la projecci\u00f3 de v\u00eddeos o imatges sobre qualsevol tipus de superf\u00edcies.<\/p>\n<p style=\"text-align: justify;\"><!--more--><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #ff0000;\">I\u00b7luminaci\u00f3, m\u00fasica, imatges impactants i composicions creatives en 3D<\/span><\/h2>\n<p style=\"text-align: justify;\">Els sopars d\u2019empresa, recepcions nadalenques o actes p\u00fablic impulsats per institucions en motiu d\u2019aquestes cites d\u2019hivern es perfilen com moments perfecte per donar pas al front i augmentar l\u2019impacta en les audi\u00e8ncies, ja siguin inversors, p\u00fablic en general, clients o treballadors.<\/p>\n<p style=\"text-align: justify;\"><strong>Les t\u00e8cniques de mapping estan composades per projeccions que poden ser inanimades o amb moviments adre\u00e7ades amb la m\u00e0gia del 3D. <\/strong>Creacions de gran qualitat projectades sobre fa\u00e7anes d\u2019edificis, instal\u00b7lacions o monuments que actuen com a quadres en blanc. Es tracta\u00a0 suports que poden formar part d\u2019una rutina per\u00f2 que al comen\u00e7ar les projeccions es converteixen en originals escenaris de la hist\u00f2ria de cada empresa o instituci\u00f3 en els que presentar novetats i productes o, simplement entretenir als assistents.<\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #ff0000;\">L&#8217;impacte del mapping audiovisual en els sopars d&#8217;empresa o amb inversors\u00a0<\/span><\/h2>\n<p style=\"text-align: justify;\">Els sopars de Nadal de les empreses poden ser unes cites genials per apostar per el mapping audiovisual. Seleccionant un fons que s\u2019ajusti a les necessitats d\u2019aquestes t\u00e8cniques en l\u2019angle de projecci\u00f3, dimensions i il\u00b7luminaci\u00f3 \u00e9s possible fer, per exemple <strong>una presentaci\u00f3 animada de resultats que portin els treballadors a viure un tancament d\u2019any amb un brindis incl\u00f2s del m\u00e9s espectacular. <\/strong><\/p>\n<p style=\"text-align: justify;\">M\u00e9s enll\u00e0 de l\u2019efecte visual, l\u2019\u00e8xit dels bons\u00a0<a href=\"https:\/\/eikonos.com\/blog\/mappings-audiovisuales-mas-impactantes-claves\/\" target=\"_blank\" rel=\"noopener noreferrer\">mappings audiovisuals\u00a0<\/a>requereix tamb\u00e9 d\u2019altres elements com la interactivitat. Aconseguir involucrar al p\u00fablic en la hist\u00f2ria, mantenir-lo atent a ser part activa del mateix, combinant elements produ\u00efts i accions en viu, pot multiplicar l\u2019efectivitat i l\u2019impacta de la posta en escena.<\/p>\n<p style=\"text-align: justify;\">En aquesta mateixa l\u00ednea, les recepcions amb directius o clients especials de les empreses poden coronar-se igualment amb aquestes projeccions d\u2019imatge o v\u00eddeos seleccionant, per exemple un espai en exteriors que permeti felicitar les festes, la confian\u00e7a dipositada en l\u2019ensenya o el diner invertit, a cop de v\u00eddeo, m\u00fasica i noves tecnologies.<\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #ff0000;\">Interactivitat, impacte i missatges de felicitaci\u00f3 nadalenca<\/span><\/h2>\n<p style=\"text-align: justify;\"><strong>Crear un ambient acollidor gr\u00e0cies a la il\u00b7luminaci\u00f3 nocturna i a la m\u00fasica pot ser una guinda perfecta per acomiadar aquestes cites empresarials <\/strong>amb un toc de creativitat felicitant, per exemple el Nadal amb bones dosis de creacions en 3D.<\/p>\n<p style=\"text-align: justify;\">Es tracta de propostes que moltes institucions han provat aprofitant les seves majors possibilitats per fer \u00fas de les fa\u00e7anes d\u2019edificis emblem\u00e0tics o instal\u00b7lacions municipals. Suports que multipliquen l\u2019impacta de les t\u00e8cniques del mapping, aix\u00ed com les possibilitats d\u2019apropar-se als ciutadans amb propostes diferents i originals.<\/p>\n<p style=\"text-align: justify;\"><strong>En definitiva, <strong>un ampli ventall d\u2019alternatives amb <\/strong>\u00a0<a href=\"https:\/\/eikonos.com\/ca\/portfolio_page\/mapping-i-projeccions-3d\/\" target=\"_blank\" rel=\"noopener noreferrer\">continguts<\/a>\u00a0<\/strong><strong>nadalencs m\u00e9s adaptats als infants, per exemple o amb produccions per un p\u00fablic m\u00e9s general. <\/strong>Propostes amb les que les institucions i organismes p\u00fablics han aconseguit anar introduint aquest tipus de t\u00e8cniques i donant un protagonisme especial a la m\u00fasica caracter\u00edstica de aquestes dates, la il\u00b7luminaci\u00f3 m\u00e9s nadalenca i les projeccions m\u00e9s entranyable amb les que celebrar el Nadal a peu de carrer i d\u2019una forma trencadora.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les cites nadalenques poden ser un moment idoni per posar una nota de creativitat i&#8230;<\/p>\n","protected":false},"author":6,"featured_media":2492,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[257],"tags":[],"class_list":["post-2872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creacio-de-continguts"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mapping audiovisual al Nadal: un aliat per empreses<\/title>\n<meta name=\"description\" content=\"Empreses i institucions poden donar la campanada amb un mapping audioviusal al Nadal amb el que sorprendre als clients, inversors o treballadors.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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