{"id":2835,"date":"2016-01-18T15:58:04","date_gmt":"2016-01-18T14:58:04","guid":{"rendered":"http:\/\/eikonos.com\/blog\/el-uso-de-streaming-en-las-retransmisiones-en-directo-2-2\/"},"modified":"2016-01-18T15:58:04","modified_gmt":"2016-01-18T14:58:04","slug":"utilitzacio-streaming-retransmissions-directe","status":"publish","type":"post","link":"https:\/\/eikonos.com\/ca\/blog\/utilitzacio-streaming-retransmissions-directe\/","title":{"rendered":"La utilitzaci\u00f3 de streaming en les retransmissions en directe"},"content":{"rendered":"<p style=\"text-align: justify;\">El streaming va irrompre amb for\u00e7a en el m\u00f3n de les noves tecnologies i ho ha fet per ajudar-nos. Gr\u00e0cies a aquesta alternativa, retransmetre qualsevol esdeveniment en directe est\u00e0 a l\u2019abast de la m\u00e0 no nom\u00e9s de les grans empreses amb pressuposts abundants, si no tamb\u00e9 per tots aquells que han de decidir amb molt de compte on invertiran cada euro de la seva partida pressupost\u00e0ria. Amb l&#8217;<strong><a href=\"https:\/\/eikonos.com\/portfolio_page\/streaming\/\">\u00fas de streaming en les retransmissions en directe<\/a>\u00a0<\/strong><strong>podem arribar a una gran quantitat de gent a trav\u00e9s d\u2019Internet, <\/strong>que sense estar en el mateix espai f\u00edsic poden rebre el contingut de l\u2019esdeveniment. El seu abast potencial \u00e9s enorme per\u00f2 per a que surti b\u00e9 sempre hem de comptar amb equips i connexions professionals que duguin a terme la part t\u00e8cnica sense cap problema.<\/p>\n<p style=\"text-align: justify;\"><!--more--><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #ff0000;\"><strong>Streaming: cerca la difusi\u00f3 al millor preu<\/strong><\/span><\/h2>\n<p style=\"text-align: justify;\">La famosa frase de \u201cles coses del directe\u201d no hauria d\u2019escoltar-se en cap esdeveniment que es retransmiteixi a trav\u00e9s de la web. I per aix\u00f2 hem de comptar amb l\u2019equip m\u00e9s professional que ens puguem permetre. Afortunadament, en aquest cas no ha de ser necessari un desmesurat desemborsament si compares el cost de tenir que agar el viatge i l\u2019allotjament de tots els assistents a una convenci\u00f3 convencional amb la inversi\u00f3 del streaming i l\u2019abast del mateix. El lloguer<strong> <strong>d\u2019equips per dur a terme\u00a0<\/strong><a href=\"https:\/\/eikonos.com\/blog\/las-claves-para-hacer-un-streaming-de-video-de-calidad\/\">un streaming de qualitat<\/a>\u00a0<\/strong><strong>\u00e9s bastant raonable considerant la massificaci\u00f3 que poden obtenir les empreses pel desemborsament que els hi suposa. <\/strong>No per aix\u00f2 hem de pensar que qualsevol cosa ens serveix. Tot i que pugui semblar que puguem muntar una retransmissi\u00f3 a trav\u00e9s de la web amb qualsevol cosa que tinguem de per m\u00e0, aspecte molt lluny de la realitat. Quan utilitzem materials i connexions no preparades o de tipus amateus \u00e9s quan es veu verdaderament que la qualitat d\u2019un esdeveniment no \u00e9s la que hauria.<\/p>\n<p>Aix\u00ed doncs, en comptes de cercar a Google per fer-ho de qualsevol forma, sempre \u00e9s millor <strong>acudir a professional que puguin donar una bona imatge de l\u2019empresa. <\/strong>Aix\u00f2 tamb\u00e9 \u00e9s important en el que es refereix a les connexions. Quantes vegades hem sigut assistents d\u2019un esdeveniment en streaming que no ha pogut suportar tantes connexions dels participants! Una cosa aix\u00ed, el n\u00famero d\u2019usuaris recurrents, l\u2019hem de decidir amb responsabilitat quan realitzem la previsi\u00f3 de l\u2019esdeveniment, ja que pot fer que tots els nostres esfor\u00e7os no serveixin de res i perjudiquin la nostra imatge.<\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #ff0000;\"><strong>Els 4 elements clau que influeixen en el preu del servei del streaming<\/strong><\/span><\/h2>\n<p>Hi ha quatre factor que influeixen en el reu de contractaci\u00f3 del servei del streaming sempre i quan la persona i\/o empresa contractant tingui el contingut i el material audiovisual necessari (c\u00e0meres, ordinadors, etc.):<\/p>\n<ol>\n<li><strong>N\u00famero de fonts a retransmetre: <\/strong>\u00a0en el streaming pot apar\u00e8ixer nom\u00e9s el directe de c\u00e0mera o b\u00e9 aquesta amb la presentaci\u00f3 de Power Point per el seguiment dels usuaris per exemple. Com menys fonts hi hagi, menor ser\u00e0 el cost.<\/li>\n<li><strong>Bitrate de v\u00eddeo i \u00e0udio: <\/strong>com m\u00e9s alta sigui la qualitat del v\u00eddeo i el \u00e0udio, m\u00e9s informaci\u00f3 s\u2019envia. Per tant, en el preu tamb\u00e9 es veur\u00e0 repercutit.<\/li>\n<li><strong>Usuaris concurrents: <\/strong>\u00e9s el n\u00famero d\u2019usuaris simultanis que pot suportar la plataforma. El preu de 100 usuaris ser\u00e0 menor que el de 500 usuaris concurrents.<\/li>\n<li><strong>Plataforma:<\/strong>on veure el v\u00eddeo del streaming: ser\u00e0 intern o extern?, amb canals adaptats a m\u00f2bils o no? Si la plataforma \u00e9s interna el preu ser\u00e0 menor\u00a0 si es volen adaptar els canals suposar\u00e0 un increment del preu<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #ff0000;\">La participaci\u00f3 dels usuaris \u00e9s possible<\/span><\/h2>\n<p>La opci\u00f3 de retransmetre un esdeveniment mitjan\u00e7ant streaming \u00e9s molt interessant, ja que amb aquest ens estem estalviant uns costs multiplicant l\u2019assist\u00e8ncia de l\u2019esdeveniment per un cost raonable. Per una banda, <strong>l\u2019espai a llogar per dur-lo a terme no ha de ser tan gran ni ha d\u2019haver tantes invitacions \u201cf\u00edsiques\u201d a l\u2019esdeveniment. <\/strong>Aquestes poden quedar redu\u00efdes a certs grups que ens semblin m\u00e9s interessants d\u2019acord amb la nostra estrat\u00e8gia i deixar la resta online.<\/p>\n<p>Per altra banda, podem <strong>tamb\u00e9 podem fomentar la participaci\u00f3 a trav\u00e9s d\u2019Internet, <\/strong>de tal manera que aquells que decideixin seguir l\u2019esdeveniment online des de casa seva o des de la feina puguin participar enviant preguntes a trav\u00e9s de la plataforma o de les diferents xarxes socials a la nostra disposici\u00f3. En aquest cas ser\u00e0 necessari que hagi una o v\u00e0ries persones dinamitzant l\u2019activitat dels usuaris per generar engagement.<\/p>\n<p>El <strong>streaming tamb\u00e9 ofereix altres caracter\u00edstiques molt interessants <\/strong>com la autentificaci\u00f3 dels usuaris per a que obtinguin contingut restringit, la visualitzaci\u00f3 simult\u00e0nia del speaker i la presentaci\u00f3 de Power Point, la traducci\u00f3 simult\u00e0nia, un segon v\u00eddeo per a les persones amb discapacitat auditiva, la desc\u00e0rrega de material de suport i\/o lectura complementaria i una enquesta al final de l\u2019esdeveniment per con\u00e8ixer l\u2019opini\u00f3 dels usuaris.<\/p>\n<p><strong>Una bona campanya de difusi\u00f3 del esdeveniment ser\u00e0 indispensable per a que aquest tingui un gran \u00e8xit online. <\/strong>Les xarxes socials s\u00f3n la clau; la difusi\u00f3 pr\u00e8via, durant i a posterior de l\u2019esdeveniment ha d\u2019estar present en l\u2019estrat\u00e8gia de marketing per a que la repercussi\u00f3 de l\u2019esdeveniment sigui not\u00f2ria. No s\u2019ha d\u2019oblidar que una part important de les nostres noves conquestes es basaran en la difusi\u00f3 que haguem realitzat. El fet que puguem dir que cents o milers de persones han seguir un esdeveniment a trav\u00e9s de la nostra retransmissi\u00f3 en streaming \u00e9s molt meritori. Sens dubte, un fet que ens ajudar\u00e0 a seguir tenint una bona participaci\u00f3 en el futur. Per a tot aix\u00f2 no hem d\u2019oblidar mai utilitzar totes les nostres eines disponibles per fer arribar al nostre target la invitaci\u00f3 a l\u2019esdeveniment.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El streaming va irrompre amb for\u00e7a en el m\u00f3n de les noves tecnologies i ho&#8230;<\/p>\n","protected":false},"author":6,"featured_media":2479,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[262],"tags":[],"class_list":["post-2835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lloguer-dequips"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La utilitzaci\u00f3 de streaming en les retransmissions en directe<\/title>\n<meta name=\"description\" content=\"Amb la utilitzaci\u00f3 de streaming en les 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