{"id":14043,"date":"2026-06-15T08:17:16","date_gmt":"2026-06-15T08:17:16","guid":{"rendered":"https:\/\/eikonos.com\/blog\/produccio-tecnica-integral-per-a-lesdeveniment-shanghai-summer-al-moll-de-les-drassanes-de-barcelona\/"},"modified":"2026-06-15T08:17:16","modified_gmt":"2026-06-15T08:17:16","slug":"produccio-tecnica-integral-per-a-lesdeveniment-shanghai-summer-al-moll-de-les-drassanes-de-barcelona","status":"publish","type":"post","link":"https:\/\/eikonos.com\/ca\/blog\/produccio-tecnica-integral-per-a-lesdeveniment-shanghai-summer-al-moll-de-les-drassanes-de-barcelona\/","title":{"rendered":"Producci\u00f3 t\u00e8cnica integral per a l’esdeveniment \u201cShanghai Summer\u201d al Moll de les Drassanes de Barcelona"},"content":{"rendered":"

Barcelona va tornar a convertir-se en punt de trobada entre cultura, innovaci\u00f3 i projecci\u00f3 internacional amb la celebraci\u00f3 de l’esdeveniment Shanghai Summer<\/strong> , organitzat per l’Associaci\u00f3 de Comer\u00e7 de Xangai al Moll de les Drassanes.<\/p>\n

L’acte va reunir representants institucionals, empreses, mitjans de comunicaci\u00f3 i p\u00fablic assistent a un dels espais m\u00e9s emblem\u00e0tics del front mar\u00edtim barcelon\u00ed, amb una programaci\u00f3 que va combinar presentacions, continguts audiovisuals, experi\u00e8ncies tecnol\u00f2giques i actuacions culturals.<\/p>\n

Des d’EIKONOS assumim la producci\u00f3 t\u00e8cnica integral de l’esdeveniment<\/strong> , coordinant la infraestructura audiovisual i la gesti\u00f3 operativa dels diferents prove\u00efdors implicats en el muntatge i el desenvolupament de la jornada.<\/p>\n

Un entorn obert amb una operativa t\u00e8cnica molt espec\u00edfica<\/h2>\n

El Moll de les Drassanes plantejava unes necessitats t\u00e8cniques molt concretes. Treballar en un espai obert, amb circulaci\u00f3 constant de p\u00fablic i una programaci\u00f3 din\u00e0mica, exigia una planificaci\u00f3 precisa de tots els elements t\u00e8cnics i log\u00edstics<\/strong> implicats a la producci\u00f3. <\/p>\n

La implantaci\u00f3 t\u00e8cnica havia de garantir estabilitat operativa durant tota la jornada i, alhora, integrar-se de forma natural a l’entorn del Port Vell. La coordinaci\u00f3 entre estructura, alimentaci\u00f3 el\u00e8ctrica, distribuci\u00f3 audiovisual i temps de muntatge va ser clau per assegurar el funcionament correcte de l’esdeveniment. <\/p>\n

Des d\u00b4EIKONOS coordinem la instal\u00b7laci\u00f3 de l\u00b4escenari Layher, el subministrament el\u00e8ctric mitjan\u00e7ant generador i tota la infraestructura necess\u00e0ria per al desenvolupament t\u00e8cnic de l\u00b4acte.<\/p>\n

\"producci\u00f3<\/p>\n

Una pantalla LED pensada per acompanyar tota lexperi\u00e8ncia visual<\/h2>\n

Un dels elements centrals de la producci\u00f3 va ser la instal\u00b7laci\u00f3 d’una pantalla LED<\/a> de 8 x 4,5 metres, concebuda com a eix visual de l’esdeveniment.<\/p>\n

M\u00e9s enll\u00e0 de funcionar \u00fanicament com a suport de v\u00eddeo, la pantalla s’havia d’integrar dins del ritme de l’acte i acompanyar els diferents moments de la programaci\u00f3: intervencions institucionals, peces promocionals, grafismes i continguts audiovisuals vinculats a la imatge de \u201cShanghai Summer\u201d.<\/p>\n

La visibilitat era un aspecte especialment important. L’esdeveniment es desenvolupava en un espai obert i amb moviment constant d’assistents, i per aix\u00f2 la pantalla havia d’oferir una imatge clara i estable des de diferents punts del recinte. <\/p>\n

Des d’EIKONOS realitzem la gesti\u00f3 integral de continguts audiovisuals<\/strong> , supervisant la correcta reproducci\u00f3 de v\u00eddeos, senyals i grafismes durant tota la producci\u00f3.<\/p>\n

\"pantalla<\/p>\n

Coordinaci\u00f3 t\u00e8cnica per a un esdeveniment din\u00e0mic i multidisciplinar<\/h2>\n

Un dels aspectes m\u00e9s interessants d’aquesta producci\u00f3 va ser la conviv\u00e8ncia de diferents formats dins una mateixa escaleta t\u00e8cnica.<\/strong><\/p>\n

Al llarg de la jornada es van alternar presentacions institucionals, continguts promocionals, demostracions tecnol\u00f2giques i actuacions culturals, cosa que requeria una coordinaci\u00f3 constant entre v\u00eddeo, so, estructura i gesti\u00f3 de continguts.<\/p>\n

En aquest tipus desdeveniments, la capacitat dadaptaci\u00f3 t\u00e8cnica resulta fonamental. L’operativa ha de respondre r\u00e0pidament a canvis de ritme, necessitats d’escenari o ajustaments de programaci\u00f3 sense afectar l’experi\u00e8ncia general del p\u00fablic. <\/p>\n

La coordinaci\u00f3 entre prove\u00efdors i equips t\u00e8cnics va ser especialment important per mantenir una execuci\u00f3 fluida durant totes les fases de l\u02bcesdeveniment, des del muntatge inicial fins al tancament de la jornada.<\/p>\n

\"esdeveniment<\/p>\n

Producci\u00f3 audiovisual integrada a l’entorn del Port Vell<\/h2>\n

Les produccions fetes en espais urbans i oberts requereixen una planificaci\u00f3 molt espec\u00edfica. L\u00b4entorn condiciona accessos, temps de c\u00e0rrega i desc\u00e0rrega, implantaci\u00f3 t\u00e8cnica i distribuci\u00f3 d\u00b4equipament. <\/p>\n

En el cas del Moll de les Drassanes, l\u201fobjectiu era desenvolupar una producci\u00f3 t\u00e8cnica s\u00f2lida sense alterar la din\u00e0mica habitual de l\u201fespai i mantenint una integraci\u00f3 visual coherent amb l\u201fentorn mar\u00edtim i la identitat de l\u201fesdeveniment.<\/p>\n

La combinaci\u00f3 entre estructura, pantalla LED i gesti\u00f3 de continguts va permetre crear un espai visualment ordenat i preparat per respondre les diferents necessitats de la programaci\u00f3.<\/p>\n

\"producci\u00f3<\/p>\n

Una producci\u00f3 pensada per refor\u00e7ar lexperi\u00e8ncia del p\u00fablic<\/h2>\n

M\u00e9s enll\u00e0 de la infraestructura t\u00e8cnica, un dels principals objectius de la producci\u00f3 audiovisual era acompanyar l’experi\u00e8ncia del p\u00fablic durant tota la jornada.<\/p>\n

La pantalla LED va permetre refor\u00e7ar el seguiment de les diferents intervencions i generar una experi\u00e8ncia visual m\u00e9s immersiva per als assistents. La sincronitzaci\u00f3 correcta entre continguts, temps d’escenari i operativa audiovisual va ser fonamental per mantenir continu\u00eftat i flu\u00efdesa durant el desenvolupament de l’acte. <\/p>\n

En produccions d’aquest tipus, la tecnologia s’ha d’integrar de manera natural dins de l’esdeveniment,<\/strong> acompanyant-ne el contingut sense imposar-s’hi.<\/p>\n

\"\"<\/p>\n

EIKONOS. Producci\u00f3 t\u00e8cnica audiovisual per a esdeveniments urbans i institucionals <\/h2>\n

La producci\u00f3 t\u00e8cnica d’esdeveniments a espais urbans requereix experi\u00e8ncia operativa, capacitat de coordinaci\u00f3 i solucions audiovisuals adaptades a entorns complexos.<\/p>\n

A EIKONOS desenvolupem produccions audiovisuals integrals per a esdeveniments<\/a> institucionals, corporatius i culturals, coordinant infraestructura t\u00e8cnica, continguts i operativa audiovisual en funci\u00f3 de les necessitats de cada projecte.<\/p>\n

L’experi\u00e8ncia acumulada en esdeveniments urbans, produccions en directe i desplegaments audiovisuals de gran format ens permet abordar projectes on la planificaci\u00f3, la integraci\u00f3 t\u00e8cnica i l’execuci\u00f3 rigorosa s\u00f3n fonamentals per garantir l’\u00e8xit de l’esdeveniment.<\/p>\n

\"Te<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Barcelona va tornar a convertir-se en punt de trobada entre cultura, innovaci\u00f3 i projecci\u00f3 internacional…<\/p>\n","protected":false},"author":8,"featured_media":13996,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[502],"tags":[],"class_list":["post-14043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-esdeveniments-culturals"],"acf":[],"yoast_head":"\nProducci\u00f3 t\u00e8cnica integral per a l'esdeveniment \u201cShanghai Summer\u201d | EIKONOS<\/title>\n<meta name=\"description\" content=\"Des d'EIKONOS assumim la producci\u00f3 t\u00e8cnica integral de l'esdeveniment "Shanghai Summer" al Moll de les Drassanes de Barcelona.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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